- At the Detroit Auto Show, Toyota debuted a safe driving simulator using virtual reality headset Oculus Rift meant to teach teens safe driving.
- The simulator is part of Toyota's TeenDrive365 initiative and shows how distractions like friends, text messages, and the radio can be dangerous.
- More than 10,000 people have tried the simulator so far and it will be available to try free of charge at auto shows across the U.S.
Toyota is one of the newest brands to test out virtual reality technology in a campaign. It's joining the ranks with Mountain Dew, Marriott, and fellow car brand Nissan. Oculus Rift is proving more than just a catchy marketing tactic, it is also an effective way to get people's attention about a serious issue. According to the CDC auto accidents are the leading cause of death in teens. Not only is the campaign good for brand morale, but the simulator is a great way to get people to stop at the booth at auto shows. Oculus Rift continues to show it's the marketing trend to watch this year.