- Ratings resource TV by the Numbers has been acquired by Tribune Digital Ventures.
- One potential plan for the purchase is to sell the information from TV by the Numbers to industry insiders via a deep insights B2B newsletter.
- Tribune plans to expand the ratings resource to include social media's influence on TV viewing habits.
In the digital age, information is power and the motivation behind the Tribune's purchase. The valuable thing about data like that provided by TV by the Numbers is it can be packaged in multiple ways in to maximize its ROI. For that reason, Tribune will be able to continue the consumer-focused side of the data while also digging deeper and providing a B2B resource.