Dive summary:
- Tumblr and social analytics provider Simply Measured have formed a partnership to offer enterprise-level analytics for the blogging site.
- Although Tumblr does offer some analytics through its Activity Pages, Simply Measured allows marketers to compare stats with the nine other social media sites that also partner with the social analytics firm—including Facebook and Twitter.
- The Simply Measured analytics, which will offer four reports, is another step to increasing revenue on Tumblr, as the data will make the site more attractive to brands and advertisers.
From the article:
"In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data 'to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks.'"