Dive Brief: 

• Tumblr’s Creatr Network, launched earlier this year, has released the first marketing stats from its campaigns. 
• The program pairs popular creative influencers on Tumblr with brands looking to run campaigns on the site. 
• Positive reports have come from Millard Brown Digital on a campaign from Universal for the movie Ouija. People who engaged with paid Tumblr placements were 9% more likely to see the movie, the stats showed. 

Dive Insight: 

Building an in-house team of creatives is a common practice among publishers today. Tumblr’s twist on the idea—using influential users—could provide an additional benefit. The positive results from the first Creatrs Network efforts could persuade more brands to attempt a Tumblr campaign.