- Turner Broadcasting introduced a new big data project alongside its televisions series additions at an upfront presentation this week.
- Turner Data Cloud will allow marketers to purchase data from Turner's TV and digital properties.
- The data from Turner—such as who visited CNN or downloaded a game from Adult Swim—can then be partnered with a marketer's own data to develop ad targeting segments.
Big data is all the buzz in the marketing industry, and media companies are increasingly aware of the gold mine they possess. With a large media corporation like Turner, the data offers big insights into media consumption and user habits.
Traditionally, data has been used to help sell advertising on the media company's properties. The Data Cloud will expand the data's value and likely inspire more advertising revenue from marketers who realize its value after partnering it with their own data.