Dive summary:
- TV networks biggest concern is no longer competing against each other, but competing against non-network original shows that are grabbing a growing portion of viewership.
- Shows like Netflix's "House of Cards" and "Hemlock Grove" have lured away an estimated $63.9 billion from traditional TV programming.
- The sustainability of this model is still in question; Netflix spent $100 million to produce House of Cards without bringing in any extra revenue model, a tough budget to maintain when the company is adamant on no advertising.
From the article:
"Neither Amazon Prime nor Netflix sell 30-second spots, but marketers should still be looking for opportunities to get brands' messaging onto these platforms. 'They may not be looking for content to be underwritten; they can get the funds to produce content from subscribers,' said Angela Courtin, chief content officer of Aegis Media Americas and president of The Story Lab. 'But we need to figure out a value proposition for Netflix and Amazon to want to partner with brands.'"