Dive Brief:
- A new study from Twitter revealed that TV actors that live-tweet their own shows see a 228% increase in follow.
- The TV shows also saw a 64% increase in Twitter mentions over those that didn't have an actor live-tweet.
- Certain genres saw even more impressive results —comedy and science fiction shows saw a 405% increase in followers over non-live-tweeting shows.
Dive Insight:
It is interesting to mention that the study doesn't show whether or not live-tweeting actually gets people to watch the show. The release of this data coincides with the start of fall TV season—so it will be telling how many new shows attempt the live-tweeting approach.
