Dive summary:
- Music discovery service We Are Hunted has announced it has joined Twitter through acquisition.
- The merging of the two services will open up music marketing opportunities for artists to be found and connect with fans on Twitter.
- The service shows Twitter users what music is trending and highlights up and coming artists.
From the article:
"Indeed, Twitter has become a marketing tool for musicians all around the world. Earlier this year, Twitter detailed the deep connection between its users and the music industry:
'50% of active users follow at least one musician'
'the top 4 most-followed people are musicians'
'music is the second-most-discussed topic on Twitter in the U.S.'”