Dive Brief: 

• Twitter and NCM Media Networks — a cinema network that shows pre-film ads to movie-goers — have partnered to bring Twitter Amplify-fueled ads to the silver screen. 
• The pair are searching for a brand to sign a year-long sponsorship deal that will include pre-film ads on over 20,000 screens in the 1,700 theaters in NCM's network. 
• This is the 61st partnership for Twitter's Amplify program, but the first to be on movie screens — other deals are with major TV networks and sports leagues. 

Dive Insight: 

If Twitter really wants to secure its position as the ultimate second screen, making a mark in movies could certainly help. The only downside is that Twitter users don't have the same real-time interaction with movies in theaters as they do with TV shows and live broadcast events. For that reason, it might be hard to find a brand to sponsor this idea.