- Twitter has expanded its ad targeting offerings with what it calls "broad match" keywords.
- Broad match keywords pick up on users that tweet words similar to keywords provided by advertisers.
- For example, if an advertiser wants to target tweeters using the phrase "love coffee," broad match keyword targeting would also target words like "luv" and "latte."
Providing yet another update to its advertising options underscores Twitter's commitment to improving its value to marketers. The broad match keywords seem like they would be a welcome improvement to many advertisers, especially if the targeting tool finds related words that hadn't even been considered.