Dive Brief:
- Twitter publicly launched its new tool—Curator—on Tuesday.
- The tool allows publishers and marketers to search for Twitter and Vine content, and then share it across other platforms like web, mobile, and even some offline media, including television.
- Curator's features allow for complex searches that can filter by topic, follower numbers, most retweeted, videos, and more.
Dive Insight:
The capabilities of Curator are attractive to publishers, as they can now pull queries and easily find Twitter users' real-time reactions to news, events, and entertainment. The tool also has implications for marketers, who can now seek out influencers on certain topics, target who to follow, and get real-time reactions to campaigns or content.