- Twitter has acquired native ad firm Namo Media to expand its offerings for native ads in mobile apps.
- Namo Media's technology will be integrated into Twitter's MoPub native ad platform, which launched in April.
- The acquisition will help Twitter compete with Facebook for ad dollars coming from expanding mobile and native ad opportunities.
Twitter has been on a heavy push to develop ad products and stay ahead of the curve since going public. The acquisition of Namo Media is another step in that ongoing journey and seems to be a good fit Twitter progresses.