- In a blog post this week, Twitter revealed the results of its spam killing system BotMaker.
- Overall spam has dropped an impressive 40% since the introduction of BotMaker to Twitter.
- BotMaker's plan of attack is three-fold -- 1) Prevent spam content from being created, 2) Reduce the amount of time spam is visible on Twitter, and 3) Reduce the reaction time to new spam attacks.
Anyone who has ever skimmed through Twitter realizes that spam is a serious problem. A reduction by 40% — especially considering the sheer volume— is quite impressive. If BotMaker is able to eradicate even more spam as it gets more intelligent, users and marketers can rejoice in a cleaner Twitter experience.