- Engine, a private U.K. communications group that owns NYC-based Deep Focus and London's Jam, purchased Chinese agency Flipscript.
- The buy is part of a growing trend of agencies trying to get their foot into the Chinese market by snatching up agencies based in the country. For example, VML purchased Chinese digital shop IM2.0 earlier this month.
- Flipscript will be renamed Deep Focus/Flipscript and will keep its founders, Alpha Xu and Wong Kian Fong, onboard.
It's understandable that agencies are making a move to break into the Chinese market because it has such huge potential. We will likely see more of these acquisitions in the near future, especially if these early deals are successful at tapping into the market.