- At the Media for Social Impact conference this week, the United Nations discussed with industry leaders how advertising could help solve major global issues.
- The UN is asking advertising and media leaders to help it devise the "World's Largest Advertising Campaign" by donating pro-bono work and expert advice.
- The campaign is meant to help support the UN's Sustainable Development Goals of ending global hunger, poverty, and gender inequality within 15 years.
Hunger, poverty, and gender inequality have plagued the world for centuries. Is it crazy to think that an ad campaign could solve the problems within 15 years? Certainly, campaigns have been able to affect serious social change—anti-smoking campaigns, for example, have helped lower the number of smokers in the U.S.
This year's focus of the UN-advertising leader partnership is on awareness of the organization's Sustainability Development Goals.