Dive summary:
- Microsoft makes it tough to disable the default “Do Not Track” by putting the function under advanced settings instead of privacy settings.
- Upon download of Internet Explorer 10, users are informed of the “Do Not Track” advantages and the types of information tracked by first and third parties.
- Microsoft warns users that some companies may ignore a users “Do Not Track” request.
From the article:
Few websites or third party ad firms are honoring Microsoft's DNT beacon, mainly because the company chose to automate the feature rather than allow users to chose to initially enable it. The Digital Advertising Alliance, the self-regulatory coalition guiding the ad industry's approach to DNT, told its members to feel free to disregard the IE10 signal.
