Dive summary:
- Twitter has won a video-based deal with the United State's Tennis Association (USTA) and Heineken to promote the U.S. Open.
- The USTA will be running nearly-live video segments of the tournament on Twitter's Amplify platform; Heineken will appear in five-second pre-roll videos as well as in a banner unit on the videos.
- The U.S. Open will be providing the real-time clips with Snappy TV's video publishing tools; Twitter has been partnering with Snappy TV for months to provide video-editing services for big sporting events like March Madness.
From the article:
"The USTA has numerous cameras perched in Arthur Ashe Stadium and its other Billie Jean King National Tennis Center arenas in Queens, N.Y., as the org provides a video Webcast of all the matches. So while the equipment has been in place for U.S. Opens past, it's the first time the tourney has combined its camera operation with a social platform like Twitter."
