Dive Brief:
- According to new data from comScore Video Metrix, U.S. video ad views topped 26.8 billion in November, double the amount reported in November 2012.
- Americans watched 47.1 billion content videos online, with the top three sites being YouTube, AOL and Facebook.
- While YouTube enjoyed the most content video views, AOL clocked the most video ad impressions with 4 billion.
Dive Insight:
The doubling in online video ad views from year to year is promising, but there still seems to be room for improvement. While not every video online will eventually be paired with an ad, it seems like a larger percentage of ad views should accompany the huge numbers of content video views. As advertisers discover better ways to target and deliver quality video ads, the figures should change.
