New York—Verizon Wireless has renewed its sponsorship agreement with the National Hockey League, NHL Players’ Association and NBC Sports Group.
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New York—Verizon Wireless has renewed its sponsorship agreement with the National Hockey League, NHL Players’ Association and NBC Sports Group.
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These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
Get the free daily newsletter read by industry experts
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.