Dive Brief:
- Vine has added new features that allow users to edit videos, save videos for later use, and work on multiple videos at once.
- The editing feature is a headache saver because video producers don't have to redo a video from the start if they make a mistake—something that was necessary before.
- Vine also now allows users to save up to 10 videos for to finish later. This means marketers can have multiple videos in the works at any time and that teams of producers can be involved in the process more easily.
Dive Insight:
Being able to save and edit videos will greatly increase the quality of content brands and marketers produce on the popular app. Instagram Video offers edit options, so it was a natural move for Vine to add the features, as well. It will be interesting to see what brands come up with now that they have some more room for creativity and polish.