- Agency DDB and Wells Fargo are going their separate ways after 18 years of working together.
- Wells Fargo announced the four finalists in its search for creative business and DDB did not make the cut.
- Final presentations are slated for early February for the $130-million media account.
Wells Fargo's search for new creative was the first clue that the bank may be heading in a new direction. A successful 18-year relationship is something to be proud of for both agency and client in this situation. DDB should be able to use its body of work from Wells Fargo to secure other big-name clients.