Dive summary: 

• Wells Fargo is looking to increase social media posts from financial advisors now that it has run an eight month pilot with no major compliance issues.
• The move demonstrates the importance of social media, magnifying how much tweeting and messaging have become a central process in a brokerage's customer strategy. 
• Wells Fargo initially gave permission to 50 of its over 15,000 financial advisers to engage users on Twitter and LinkedIn, and it now plans to expand the practice to about 20% of its financial advisers by the end of 2014. 

From the article: 

"The days when all advisers tweet might be years away, though Wells Fargo would like close to all of its advisers to have what it considers "robust" LinkedIn profiles complete with picture and investment philosophy by the end of next year, and is considering adding Facebook and Google+ to its arsenal of approved social media."