Dive summary:
- As part of its "pretzel love song" campaign, fast food chain Wendy's is encouraging fans to tweet with the hashtag #pretzellovesongs; the tweets will be turned into power ballads at the end of the campaign.
- Wendy's will choose its favorites of the tweets to be turned into four different power ballads performed by former member of boy band 98 Degrees, Nick Lachey.
- Tweets will be collected all summer from the hashtag on both Facebook and Twitter.
From the article:
“'Jimmy Kimmel has a skit on his show where he has celebrities sing the tweets of other celebrities, and once we saw an episode where Josh Groban sang Kanye West tweets, and that’s kind of where the idea came from,' explained Wendy’s svp of corporate communications, Denny Lynch. 'The creative people at VML put it all together and had the idea to put the tweets to song.'"