Dive Brief: 

• A survey from Marketing Land, Marketing Technology Brand Survey, set out to discover which marketing tech brands had the most recognizable names. 
• Topping the list were Google, Moz, and HubSpot, in that order. 
• Over 600 respondents were asked to list the top 10 marketing technology companies that come to mind (they were required to list at least three) with no prompts. 

Dive Insight: 

Surveys like this can help marketing technology companies realize where they stand with name recognition compared to their competitors and peers. A metric like name recognition can sometimes be hard to measure, but Marketing Land did a decent job by not offering suggestions to lead respondents in a certain direction. Respondents may have recognized a lot of names on the list if they saw them in a list, but would not have come up with them on the fly.