- A survey from Marketing Land, Marketing Technology Brand Survey, set out to discover which marketing tech brands had the most recognizable names.
- Topping the list were Google, Moz, and HubSpot, in that order.
- Over 600 respondents were asked to list the top 10 marketing technology companies that come to mind (they were required to list at least three) with no prompts.
Surveys like this can help marketing technology companies realize where they stand with name recognition compared to their competitors and peers. A metric like name recognition can sometimes be hard to measure, but Marketing Land did a decent job by not offering suggestions to lead respondents in a certain direction. Respondents may have recognized a lot of names on the list if they saw them in a list, but would not have come up with them on the fly.