Dive summary:
- Mobile marketing, like other digital tactics, is full of myths and misconceptions; eight brand executives share the biggest myths about mobile marketing. [see full list at Digiday]
- George Felix, brand manager for eBusiness at Proctor & Gamble, says the biggest myth is that mobile marketing is solely creating an app, making banner ads for mobile or adjusting content for a smaller screen; real mobile marketing is understanding how consumers are using mobile and adjusting your plans to fit that insight.
- Jim Cuene, director of interactive marketing at General Mills, explains that mobile marketing is not about the phone and the phone technology; it's about the mindset, user context and need states.
From the article:
"Mobile marketing, like a lot of other digital tactics, is full of myths and misconceptions. Digiday spoke to brand executives to get a sense of what these myths and misconceptions are. The gist: Mobile is a mindset, not a technology, and consumers are using their phones for more than just social networking and playing games."