- To show how far Twitter has come in the years leading up to its recent IPO, MarketingProfs' Chief Content Officer Ann Handley takes a look back at 16 B2B brands' first tweets.
- The general trend of first tweets from B2B brands was to push out 140-character press releases for company news. Tweets were a bit awkward and unsure of how to break onto the platform.
- Hashtags are missing from all of the tweets, as this is a practice that, at the time, hadn't come into play yet. Some brands weren't sure of the terminology and carried over the word "friend" from other sites like Facebook.
Setting up Twitter. www.HubSpot.com— HubSpot (@HubSpot) July 25, 2008
@marketo, doing the demand gen thing— Marketo (@marketo) February 18, 2009
Welcome to the Oracle community on twitter. Add me as your friend.— Oracle (@Oracle) March 4, 2007
Technology Enables Retailers to Succeed in Overseas Markets http://tinyurl.com/5ma5hz— Cisco (@Cisco) October 22, 2008
After several weeks of negotiation, Facebook will not buy Twitter--but it tried. -GC - http://bit.ly/aWZR— HootSuite (@hootsuite) November 25, 2008
It's important as a marketer to take a look back sometimes in order to gain some perspective. In just a few years, Twitter has grown from a site no one thought would take off, to one of the most powerful social media marketing tools available. Looking back can also give a morale boost when you see how far you have come. Plus, a good dose of humor and humility from looking at past projects can help propel current work along.