Dive Brief: 

• To show how far Twitter has come in the years leading up to its recent IPO, MarketingProfs' Chief Content Officer Ann Handley takes a look back at 16 B2B brands' first tweets. 
• The general trend of first tweets from B2B brands was to push out 140-character press releases for company news. Tweets were a bit awkward and unsure of how to break onto the platform. 
• Hashtags are missing from all of the tweets, as this is a practice that, at the time, hadn't come into play yet. Some brands weren't sure of the terminology and carried over the word "friend" from other sites like Facebook. 

Dive Insight: 

It's important as a marketer to take a look back sometimes in order to gain some perspective. In just a few years, Twitter has grown from a site no one thought would take off, to one of the most powerful social media marketing tools available. Looking back can also give a morale boost when you see how far you have come. Plus, a good dose of humor and humility from looking at past projects can help propel current work along.