Dive Brief:

• The rise of sharing services has affected a lot of industries — transportation with Uber and Lyft, lodging with Airbnb, and even legal services with UpCounsel. 
• Anji Ismail, CEO of the curated marketplace for digital marketing Doz, explains in a piece on Tech Crunch that the sharing economy could benefit marketers.
• According to Ismail, a sharing economy offers more effective marketing, more creativity, advanced scalability, higher cost effectiveness, and greater control over marketing campaigns. 

Dive Insight: 

The sharing economy is one of the biggest disruptions coming to marketing in 2015. Sharing services are still navigating how the sharing economy is going to work. Marketing faces the challenge of being tied to a wide variety of industries, which makes things even trickier.