Dive Brief:
- According to data from Results International, WPP was the biggest buyer in 2013 with 54 acquisitions.
- Behind WPP were Publicis, which had 19 deals, and Dentsu Aegis with 16.
- Unlike earlier years, 2013 favored small, early-stage tech deals rather than big acquisitions.
Dive Insight:
Like Results International predicts, 2014 could be a big year for acquisitions as well. There are an abundance of small social companies that are easy to merge into a larger agency. Small tech firms will continue to be the focus, as it's often easier to acquire an impressive startup than innovate directly.
