- WPP's VML digital agency has purchased Chinese social media agency Teein.
- Teein will be VML's second Chinese shop purchase in the last year -- digital agency IM2.0 was the first on Oct 2013.
- With the addition of Teein's 170 employees, China will now be the second largest VML location after the U.S.
With an increasingly global economy, it can pay off for U.S. agencies to expand into other countries. China's exploding population and thriving economy make it an attractive market. The Chinese government ban of popular social networks like Facebook and Twitter have spawned the rise of alternate social platforms like WeChat that brands want to get involved with. The best way to get a foothold in the social sphere of China is through an established Chinese agency.