- Captivate Network, which owns the majority of business screens in elevators, has purchased The Wall Street Journal Office Network, owner of the majority of lobby screens.
- The buy boosts the number of screens for Captivate from 10,000 to 12,000.
- Captivate is the largest in-office media network in North America and reaches 65 million adults each month.
This move creates a more seamless experience for advertisers interested in in-office screen buys. Considering WSJ was never quite able to catch up to Captivate in terms of audience reach, this acquisition is a positive thing overall for the business screen industry.