Dive Brief:
- Yahoo's latest acquisition is Blink, a messaging app competitor to SnapChat.
- Blink is a small startup — with just under 100,000 downloads — that grew out of location-based app Kismet, which was developed by former Google employees.
- The entire Blink team will be folded into Yahoo to work on its own communication products.
Dive Insight:
It appears the Blink acquisition is one of talent for Yahoo, since Yahoo is absorbing the entire team and shutting down the app. The communication products the team will assist in developing could very well tie into Yahoo's attempts to bring in more mobile ad dollars.
