- Yahoo is building its own version of a native ad network with a "content recommendation box" that will appear on news sites outside the Yahoo network.
- The content recommendation boxes will appear article pages to promote other stories and will also include Stream Ads — Yahoo's version of native ads.
- Publishers like Vox Media and CBS will receive a portion of the profits Yahoo makes from clicks on its Stream Ads.
Yahoo is mimicking marketing platform companies like Taboola and Outbrain, but only delivering Yahoo ads within the "box." It's not a revolutionary, but it probably will help Yahoo drive some much needed ad revenue.