Dive Summary:
- Yahoo revealed the first of its new logos, with variations expected to pop up daily on its blog, Twitter account and network of sites for the next month.
- The new logo teases will lead up to the unveiling of Yahoo's new logo, which will still include the iconic exclamation point, on Sept. 5.
- The logo is said to be a modern redesign that reflects the Internet giant's reimagined design and new experiences—under Marissa Mayer, the company has been shaking up its image with a recent string of startup acquisitions, including Rockmelt and Tumblr.
From the article:
... “We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style,” the blog post says. ...