- At Re/Code's Code/Mobile conference Monday, YouTube CEO Susan Wojcicki revealed the video site is considering instituting paywall.
- The paywall would allow interested users to access YouTube content without ads.
- Revenue from the paywall model could also help YouTube create more original premium content—a move that would help keep up with competitors like Hulu and Netflix.
YouTube's free, ad-supported model has allowed it to scale to the size it is now. The paywall is one avenue to help it expand beyond the ad-supported model. If it really wants to up its content game, with provide more shows and movies, that may be the best route to pursue. It likely won't hurt its business as long as the free model continues to exist.