Dive Brief:

• YouTube quietly introduced a built-in animated GIF creating tool last week. 
• So far, the rollout is limited to a few channels like PBS Digital Studio's page. 
• The tool makes creating GIFs much simpler by breaking down YouTube videos into frames and then creating a gif from 0.3 to to 6 second grabs. 

Dive Insight: 

For any marketer that has worked with video, the tool will be a welcome addition to YouTube's features. GIFs have become a popular way for communicate throughout the internet, and making them more accessible means that the format could be utilized more often for all kinds of digital content.