- Google's YouTube has developed a Brand Partner Program, offering brands a three-day learning event on how to market on the platform. Google hopes to recruit 100 brands to go through the second iteration of the program this year.
- The second-ever Brand Partner Program happened in March with Taco Bell, Ford, Visa, Samsung, Shock Top, AT&T, and Pantene in attendance and YouTube star iJustine as a presenter.
- The program pairs brands up with self-made YouTube stars to help them learn how to create viral-ready content and creatively market on the platform.
The Brand Partner Program is evidence of YouTube's ability to pool its existing resources to help expand revenue. The hope is that if brands can learn how to create better performing content for YouTube, the brands will spend more money advertising there. Most YouTube stars have climbed up from zero budgets and developed creative methods of marketing their videos while scoring sponsorships. Brands could learn a lot from them.