Dive Brief:

• Ahead of its next round of rollouts, YouTube has released a video asking for creator feedback. 
• Included in the new features is an app that finally allows creators to manage channels on mobile devices. 
• YouTube creators will also have more monetization options with new features in the works that will allow fans to fund creators directly through the YouTube platform. 

Dive Insight: 

The strategy has really grown into a marketing campaign directed at one of YouTube's biggest audiences — creators. Catering more to creators will increase the caliber of content that appears on the site. YouTube is smart to find more ways to include creators — particularly in terms of building out revenue streams. If the online video channel develops more ways for creators to make money, then it will ultimately bring in more revenue.