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• 4 Industries that can make better use of SMS (and how)

  While marketers strive to meet consumers where they are, many overlook the potential that SMS holds for appointment- and discretion-based businesses, writes CallRail's Nancy Lim.

  Nancy Lim • Dec. 11, 2017

• 6 ways marketers can take control of media agency transparency

  A.T. Kearney's Jim Singer and Brooks Levering lay out how the Uber-Fetch lawsuit is emblematic of ad industry problems and the solutions brands can pursue beyond litigation.

  Jim Singer and Brooks Levering • Dec. 11, 2017

• 3 ways marketers can wrangle control of their social ad data in 2018

  Next year could be a defining one, but only if marketers can draw up a cohesive and connected view of their data sets, writes Unified's Jason Beckerman.

  Jason Beckerman • Dec. 7, 2017

• Marketers must find AI's moral compass

  Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.

  Benjamin Lord • Dec. 5, 2017

• It's not just how much, but where and when we're connected that matters

  As ads are deployed across devices and creative becomes more dynamic, marketers need to optimize according to where consumers are spending their time, writes Keith Petri, chief strategy officer at Screen6.

  Keith Petri • Nov. 29, 2017

• In turmoil around bid for P&G seat, Peltz challenges risk-adverse culture

  Recent events at the CPG giant reflect a broader cultural change in companies toward CEO departures, entrepreneurialism and risk taking, writes Phil Kafarakis, president of the Specialty Food Association.

  Phil Kafarakis • Nov. 17, 2017

• Separating programmatic native fact from fiction

  Early concerns that programmatic drives down the value of branded content campaigns have evaporated as ad tech has evolved, writes Francis Turner, U.S. GM and chief revenue officer at Adyoulike. 

  Francis Turner • Nov. 7, 2017

• 4 ways to avoid the fat-finger attribution problem

  With all the buzz about ad fraud, one might think every false click was the result of a sinister bot. The reality, according to GlassView's Lexi Golden, is that fat fingers are often the culprit.

  Lexi Golden • Nov. 1, 2017

• Marketers need to redefine how they think about SEO

  Rather than attempting to 'optimize' search engines, quality SEO work is actually focused on the user, writes Merkle's Adam Audette.

  Adam Audette • Nov. 1, 2017

• Why brands should care about mobile performance marketing

  Performance campaigns won't replace brand advertising, but they do have a place once in-app behaviors that equate to a higher ROI have been identified, writes Dale Carr, founder and CEO at Leadbolt.

  Dale Carr • Oct. 26, 2017

• 3 things mobile marketers must know ahead of the holidays

  Shifting consumer behavior and augmented reality should be factors in holiday marketing strategies this year, writes Jeff Hasen of Possible Mobile.

  Jeff Hasen • Oct. 24, 2017

• Psychographics and influencer marketing are a natural fit

  People's likes, dislikes or even political leanings all paint a more actionable picture for marketers than knowing basic demographic information, writes Influencer Marketing Hub's Werner Geyser. 

  Werner Geyser • Oct. 24, 2017

• 

  It's time for mobile UX to catch up with biometric security

  A fingerprint, voice or facial photo are safer and easier than typing a password on a mobile device, according to Lori Cohen, so why haven't consumers latched on?

  Lori Cohen • Oct. 19, 2017

• How to search out the right emoji strategy for your brand

  Ayima's Sales and Marketing Director Neil Dawson lays out a few great examples of emojis in marketing and where to get started on the tactic. 

  Neil Dawson • Oct. 19, 2017

• US marketers spend 10x more on sports than music — but why?

  Marketers can help people find their sound by leveraging audience-specific data, writes Rosemary Waldrip of Music Audience Exchange.

  Rosemary Waldrip • Oct. 17, 2017

• AR is on the launching pad, but are marketers ready?

  Many brands recognize the opportunity is now to embrace the emerging tech, but most don't know how, according to AdColony's Ryan Griffin.

  Ryan Griffin • Oct. 17, 2017

• Are you ready to market on voice-controlled devices?

  The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.

  Mike Mothner • Oct. 11, 2017

• How marketing strategies are changing to accommodate transition to the cloud

  Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.

  Dan Blacharski • Oct. 11, 2017

• 9 tips for successfully onboarding new IoT app users

  Developing an onboarding plan for apps is never easy, especially with IoT products, writes Barefoot Solutions' CEO Hunter Jensen.

  Hunter Jensen • Oct. 5, 2017

• 4 major legal issues facing online and traditional retailers

  The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.

  Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017

• Why marketers should tune into YouTube's in-app sharing feature

  Though met with little fanfare, the new offering could hold a wealth of user data, writes Josh Niederriter, head of programmatic at Fetch.

  Josh Niederriter • Oct. 2, 2017

• Intersecting the what and why of consumer behavior to strengthen insight

  Pairing digital tracking with better surveys enables marketers to get smarter about building accurate consumer profiles, writes Toluna's SVP of Digital Products Phil Ahad. 

  Phil Ahad • Oct. 2, 2017

• How to find Facebook's top influencers for better social targeting and engagement

  IBB Consulting's Prateek Duble breaks down his firm's analysis of 20 million TV fans on Facebook to identify the most impactful influencers.

  Prateek Duble • Sept. 21, 2017

• 5 ways to boost your text message marketing list

  As mobile marketing continues to evolve, focus remains on apps and social media — but SMS is still a vital way to reach customers, according to CodeBroker's Dan Slavin.

  Dan Slavin • Sept. 20, 2017

• How to drive decision-making through upstream analytics

  Using upstream analytics, marketers can track the customer journey across multiple websites for added clarity, write Jumpshot's CEO Deren Baker and VP of marketing Randy Antin. 

  Deren Baker and Randy Antin • Sept. 20, 2017

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