Facebook launches Delivery Insights for Ads Manager

In a world where users are increasingly frustrated by bad ads, Facebook is providing advertisers with a new tool designed to uncover underperforming ads and offer recommendations to improve those ads.

By David Kirkpatrick • March 24, 2016

Pinterest touts Cinematic Pins amid speculation about video ads

L'Oréal and Hershey's have been testing the option after it rolled out last year.

By David Kirkpatrick • March 24, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Snapchat brings in new execs to help boost its measurement capability

Marketers have long complained about a lack of ad measurement on Snapchat – two new executive hires at the messaging company meet that issue head on.

By David Kirkpatrick • March 23, 2016

Listen up marketers: Nielsen data sheds light on Instagram users' music tastes

Instagram commissioned a study by Nielsen and found that it is the most-used social media platform for music fans, live-event attendees and artists during those events.

By David Kirkpatrick • March 21, 2016

Pinterest is testing video ads

Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.

By David Kirkpatrick • March 21, 2016

Report: Yahoo looking to use Facebook's Audience Network for Tumblr ads

In an effort to make Tumblr more successful in generating revenue, according to The Information, Yahoo reportedly is in talks with Facebook to use its Audience Network for ad sales.

By David Kirkpatrick • March 21, 2016

FTC shows it means business with disclosure guidelines

In its second announcement this week, the Federal Trade Commission finalized an order against gaming network Machinima over failing to disclose influencer payments.

By David Kirkpatrick • March 18, 2016

Tumblr is working to rebuild its ad business – on its own terms

Yahoo bought Tumblr in May 2013, but never really worked to monetize the platform through ads, so with the parent company in turmoil Tumblr is taking its fate into its own hands.

By David Kirkpatrick • March 18, 2016

Why Facebook prefers native over 'valueless' banner ads

Facebook’s recent move to drop plans to add demand-side buying to its Atlas ad serving platform could influence the future of the banner ad.

By David Kirkpatrick • March 17, 2016

Gnack brings programmatic to Snapchat and Instagram influencer content

A startup, Gnack, announced at South by Southwest it is allowing marketers to buy influencer content on Snapchat and Instagram programmatically.

By David Kirkpatrick • March 17, 2016

Facebook's new Lift API will let marketers create own metrics tools

Lift API from Facebook gives third parties such as marketers and marketing tech firms access to data to create their own metrics for conversion rate, sales and mobile app installs.

By David Kirkpatrick • March 17, 2016

Instagram's interaction rate dropped 40% in 2015

Research from Quintly on Instagram found that engagement was down last year and users didn’t like the higher volume of ads in their streams.

By David Kirkpatrick • March 16, 2016

Luxury marketers bullish on Instagram, wary of Snapchat

Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.

By Ian P. Murphy • March 16, 2016

BuzzFeed's new ad format gives marketers reach into its social platforms

BuzzFeed announced a new ad format called Swarm that allows marketers to run campaigns that reach all of its web and mobile outlets as well as six of its social media platforms.

By David Kirkpatrick • March 15, 2016

Instagram to roll out new Facebook-like features for advertisers

Instagram is adding new advertising options that will look very familiar to Facebook marketers.

By David Kirkpatrick • March 10, 2016

Pinterest rolls out new ad targeting tools

Among other capabilities, marketers will now be able to use their customer email databases to target ads on Pinterest.

By Ian P. Murphy , David Kirkpatrick • March 9, 2016

Snapchat about to launch new homegrown Discover channels

After cutting its own content channel from the Discover portal last year, Snapchat is now preparing to try again.

By David Kirkpatrick • March 3, 2016

Facebook Live Video to get priority in news feed

Facebook is now considering Live Video as a separate content type and will give it special consideration in the news feed algorithm.

By David Kirkpatrick • March 3, 2016

Streaming shorts declared eligible for Emmy Awards

Social media stars on streaming platforms like YouTube can now win, after a rule change to the short-form category.

By David Kirkpatrick • March 3, 2016

LinkedIn's Audience Match brings third-party targeting to the platform

Through the service, marketers can upload data on businesses they want to target within the platform, providing advertisers with custom audiences.

By David Kirkpatrick • March 2, 2016

NBC to replace ads with sponsored content from American Express

Testing out new ways of approaching TV advertising, NBC is going to replace traditional ads with sponsored content from American Express on some shows this week.

By David Kirkpatrick • March 1, 2016

Snapchat sharpens its advertising strategy

The service has made recent moves that are turning the platform into a more typical social media advertising experience, including offering performance metrics.

By David Kirkpatrick • Feb. 29, 2016

Facebook launches Canvas, a full-screen mobile ad format

Its features include a full-screen immersive user experience and fast load times.

By David Kirkpatrick • Feb. 29, 2016

Snapchat chooses Nielsen to measure ads

Marketers have long complained about the lack of ad measurement on the platform.

By David Kirkpatrick • Feb. 26, 2016

What Facebook's new 'Reactions' mean for marketers

After Facebook expanded the “like” button to six emotion-based options, marketers are figuring out new possibilities offered by the icons.

By David Kirkpatrick • Feb. 26, 2016