New York Magazine's Instagram strategy pays off

New York Magazine grew its Instagram followers from 190,000 to more than 475,000 over the past year as part of a concentrated effort to increase followers and engagement on the platform.

By David Kirkpatrick • April 12, 2016

BetterBrand launches chat app marketing platform

BetterBrand, a London-based startup company, launched a chat app marketing platform to help marketers tap into the trending communication channel.

By David Kirkpatrick • April 11, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook's letting publishers post branded content to pages

Even though Facebook is rolling out options to help publishers get revenue from the social media giant, a traffic analytics company reported that publishers’ traffic from Facebook dropped 20% from January to March.

By David Kirkpatrick • April 11, 2016

How ALS 'Ice Bucket Challenge' nabbed top spot at IAB's 2015 Mixx Awards

The Interactive Advertising Bureau’s 2015 Mixx Awards feature campaigns from long-form video to mobile marketing, which are chosen by a panel of industry insiders.

By David Kirkpatrick • April 11, 2016

Facebook Messenger looking to connect brands with its 900M users

According to Facebook, 900 million people use Messenger every month, and more than a billion monthly messages are being sent between users and businesses.

By David Kirkpatrick • April 8, 2016

How personalization helped Z Gallerie boost engagement

Home goods retailer Z Gallerie teamed up with visual commerce platform Curalate for a campaign that used a quiz to personalize an omnichannel effort spanning both on- and offline.

By David Kirkpatrick • April 7, 2016

This is how Vice plans to work out its cross-platform distribution kinks

Vice says the key metric it tracks is unfollows, which it says represent a break in trust with how much branded content Vice is delivering to its audience.

By David Kirkpatrick • April 7, 2016

Pinterest to begin selling ads in the U.K.

More than 45 million of Pinterest users are outside the U.S., and the social media company is looking to grab some global revenue by beginning selling ads in the U.K.

By David Kirkpatrick • April 7, 2016

Facebook gives Live Video prime real estate on its mobile app

The new live video tab on Facebook’s mobile app takes up the center spot previously occupied by Messenger.

By David Kirkpatrick • April 7, 2016

Native ads expected to drive $53B of revenue by 2020: IHS

Native advertising makes up 83% of the ads on the Facebook Audience Network platform, and is expected to claim 63% of worldwide mobile display by 2020.

By David Kirkpatrick • April 7, 2016

Twitter's NFL deal could position it as a live-stream titan

Twitter beat out Verizon and Amazon for the rights to live-stream NFL Thursday Night Football games next season, giving the micro-blogging platform new ad revenue and the potential to boost its user base.

By David Kirkpatrick • April 6, 2016

Pinterest hopes new features will help it fetch fresh ad dollars

Digiday acquired a pitch deck Pinterest is using to lure new advertisers to the platform. Whether the pitch will be enough incentive is unclear, especially as research is finding social media isn’t driving many last-click sales conversions.

By David Kirkpatrick • April 5, 2016

Live-stream video is at a marketing crossroads

From Periscope to Facebook Live video, marketers are beginning to appreciate the value of live video. Now the question is whether it's better to be authentic or tap into that audience through video ads.

By David Kirkpatrick • April 4, 2016

ComScore reportedly set to begin measuring Snapchat Discover traffic

Snapchat is in talks with comScore to start measuring its Discover portal traffic, according to Digiday reporting. The move that would help its publisher partners sell ads on the portal.

By David Kirkpatrick • April 4, 2016

TubeMogul to reach TV audiences on Facebook via Nielsen data

TubeMogul’s programmatic platform has integrated with Facebook for targeted video ads based on Nielsen TV viewership data.

By David Kirkpatrick • April 1, 2016

Majority of college students welcome targeted ads: Study

Research from Fluent found that more than half of college students wanted to click on a Facebook ad because it was relevant, and almost half said the same about YouTube ads.

By David Kirkpatrick • April 1, 2016

Like Facebook, Instagram moves toward pay-for-play model

According to advertisers, Instagram has been letting them know that to be seen in the soon-to-arrive algorithm-driven timeline it’s best to pay to promote messaging rather than rely on organic reach.

By David Kirkpatrick • April 1, 2016

How influencer tactics can bring personalization to content marketing

When marketers understand their customer's journey, they can leverage influencer marketing to provide target audiences with customized experiences.

By David Kirkpatrick • March 31, 2016

Snapchat's user policy changes stand to benefit advertisers

Snapchat’s updated user policies clarify the information it collects, which now includes ads that the platform can use customer data to offer.

By David Kirkpatrick • March 31, 2016

Customer journey should be marketers' focus: Salesforce

Salesforce released its "2016 State of Marketing Report" and found that a majority of high-performing marketing teams have adopted a customer journey-centric approach.

By David Kirkpatrick • March 30, 2016

Instagram rolls out 60-second videos for everyone – what that means for brands

Instagram will now allow users to post videos of 60-seconds, an expansion of its previous 15-second limit.

By David Kirkpatrick • March 30, 2016

Forget B2B and B2C—marketing is a 'Business-to-Human' endeavor

At The Economist's Marketing Unbound event, executives agreed long-lasting consumer relationships are missing in marketing.

By Natalia Angulo • March 29, 2016

Influencers are worried about Instagram's planned algorithm revamp

Instagram influencers are already asking followers to turn on notifications to ensure they see new posts in preparation for the social photo network's planned algorithm change.

By David Kirkpatrick • March 29, 2016

Instagram best platform for social amplification: RhythmOne

Influencer marketing is going strong, and research from RhythmOne has found that its influencer programs had an overall influencer engagement rate of 1.5% last year.

By David Kirkpatrick • March 29, 2016

Facebook is upgrading Live Video, adding studio-quality capability

Facebook is bringing the ability to create broadcast-quality live video streams to its Live Video feature with the capability to include multiple cameras and other options.

By David Kirkpatrick • March 28, 2016