Snapchat hits 10B daily video views, catches up to Facebook

Despite having a relatively small user base in the social media universe, Snapchat is achieving rapid growth in daily video views recently reaching the 10 billion mark.

By David Kirkpatrick • April 29, 2016

VC funds fuel almost half of all advertisers on Instagram

Research by Sensor Tower found that 45% of Instagram’s more than 200,000 advertisers received venture capital funding the past year.

By David Kirkpatrick • April 29, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Publishers: Twitter offers better video ad revenue split than rivals

Pre-roll video ad revenue on Twitter is split evenly between Twitter and the video creator for a select group of partners.

By David Kirkpatrick • April 28, 2016

Facebook crushes Q1 estimates thanks to boom in mobile, video ads

In its Q1 earnings report, which surpassed Wall Street expectations, the social network revealed that it has reached 1.65 billion monthly active users.

By David Kirkpatrick • April 28, 2016

Twitter reports slow user growth and a decrease in ad revenues

The micro-blogging platform reported quarterly earnings on Tuesday, revealing mixed results and sluggish user growth that sent shares plunging as much as 12% in after hours trading.

By Natalia Angulo • April 27, 2016

Social TV tool Canvs scores content for social emotional reactions

Canvs uses Nielsen Social and Twitter TV Ratings data along with internal analysis for its emotional reaction scoring of content for media partners.

By David Kirkpatrick • April 27, 2016

AdWords rolls out new 6-second Bumper video ad format

YouTube Bumper video ads are an unskippable six-second format that Google describes as "little haikus of video ads."

By David Kirkpatrick • April 27, 2016

Brand marketers see higher engagement with micro-influencers: Survey

As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.

By Natalia Angulo • April 26, 2016

Facebook is building a standalone camera app: WSJ

The standalone camera app is designed to increase content creation to share on the parent platform.

By David Kirkpatrick • April 26, 2016

YouTube leads the pack in grabbing TV ad dollars

Social media platforms are seeking TV dollars moving to online video, but according to the Wall Street Journal, YouTube is outpacing Facebook, Twitter and Snapchat.

By David Kirkpatrick • April 25, 2016

Mars goes to YouTube to market 3 Musketeers to Gen Z

To introduce the 3 Musketeers brand to Gen Z, Mars is running a digital-only campaign featuring three unknown teens it hopes to turn into social media influencers.

By David Kirkpatrick • April 24, 2016

Food Network bets on influencers to amplify Snapchat reach

With more publishers signing on to Snapchat, there's increased competition to get eyeballs. The Food Network is addressing this concern by tapping influencers to help amplify its reach.

By Natalia Angulo • April 22, 2016

Facebook tweaks news feed algorithm to factor in time spent

Facebook says the adjustment to its algorithm won't significantly affect Facebooks Pages for brands, but it could impact referral traffic. 

By Natalia Angulo • April 22, 2016

Facebook is making it easier to move TV campaigns to mobile

As part of larger blog post on improving mobile video performance, Facebook offered detailed tips on taking TV creative and adapting it for mobile.

By David Kirkpatrick • April 21, 2016

Facebook adds 3 new third-party partners for ad viewability

Along with its deal with Moat from last year, Facebook added Nielsen, comScore and Integral Ad Science to its roster of independent ad viewability verifiers.

By David Kirkpatrick • April 20, 2016

YouTube is tracking video ads to offline sales conversions

YouTube and Oracle Data Cloud have teamed up to offer marketers measurement capabilities to monitor the impact video ads have on offline sales.

By David Kirkpatrick • April 20, 2016

LiveWorld unveils platform to manage real-time conversations on messenger apps

The social media software company released a new SaaS platform that helps brands manage customer conversations at scale via the trending messenger app channel.

By David Kirkpatrick • April 20, 2016

Hootsuite adds video integrations with Facebook and YouTube

The social media management platform is now offering its users the ability to manage videos across a range of social media platforms, including Twitter, Instagram, Facebook and YouTube.

By David Kirkpatrick • April 20, 2016

Interactive video ads are coming to Facebook and Instagram

Interactive videos have become a popular ad format that allow viewers to get more information by taking action during the ad, and now, both Facebook and Instagram are offering the format.

By David Kirkpatrick • April 19, 2016

Buzzfeed gets a lot of content views, but not generating a lot of revenue

Fortune took a closer look at BuzzFeed's financial health and reports that the digital publisher may have fallen short of hitting certain targets, but only because it has been so quick to make moves.

By David Kirkpatrick • April 18, 2016

Liberty Mutual's 360-degree Facebook video ad racks up millions of views

Liberty Mutual used the 360-degree video ad format to create multiple narratives within one ad, which has been viewed already more than 4.4 million times.

By David Kirkpatrick • April 18, 2016

Travelers can use Instagram to book Starwood hotel rooms

Starwood hotel marketers are taking advantage of Instagram by allowing users to book hotel rooms on the app by simply tapping on photos.

By David Kirkpatrick • April 18, 2016

Instagram adds videos to Explore, which could help brands stand out

And with the looming algorithm change, the new video channels in the Explore tab stand to help brands both stand out and amplify their reach.

By David Kirkpatrick • April 15, 2016

Shopify scoops up marketing bot Kit

Shopify's Kit acquisition comes just as chatbots are becoming the most buzzworthy marketing tech tool around.

By David Kirkpatrick • April 14, 2016

Why omnichannel marketing is key in the 'connection economy'

Marketers at ClickZ Live said that to build strong consumer relationships, data-driven omnichannel marketing is key. 

By Natalia Angulo • April 13, 2016