REI's #OptOutside campaign wins coveted Best of Show at The One Show

The decision to close on Black Friday and craft a viral campaign around it has turned out to be a stroke of genius for the outdoor retailer.

By Daphne Howland • May 17, 2016

Facebook plans to sell video ads for other companies

The social network rolled out pre-, mid- and post-roll video ads on third-party publishers, pitting it in direct competition with Google in that space.

By David Kirkpatrick • May 17, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Vine stars are flocking to Facebook in search of ad dollars

The short-loop video platform's power users are leaving it behind for other social media outlets, including Instagram and Snapchat, that offer an easier path to getting paid, the Wall Street Journal reports.

By David Kirkpatrick • May 16, 2016

Facebook shuts Mic's custom video ads down

Though Facebook has been putting emphasis on video on its platform lately, a video campaign by Mic using an overlaid banner ad was cut short by the social network.

By David Kirkpatrick • May 16, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 13, 2016

Taco Bell's Cinco de Mayo Snapchat lens sets record with 224M views

Snapchat Lens campaigns cost as much as $750,000 for holidays and events such as the Super Bowl, although it's unclear how much Taco Bell shelled out for its Cinco de Mayo campaign.

By David Kirkpatrick • May 12, 2016

Twitter says influencers are almost as trusted as friends

Twitter and data analytics provider Annalect teamed up for research on influencers and found that 49% of Twitter users rely on influencers for product recommendations.

By David Kirkpatrick • May 12, 2016

Instagram debuts new, minimalist logo in major rebrand

The photo-sharing app said the new app icon and user interface "strikes a balance between recognition and versatility."

By Natalia Angulo • May 11, 2016

Facebook adds its Dynamic Ads product to Instagram

Advertisers now can run retargeting campaigns on Instagram via Facebook’s Dynamic Ads product.

By David Kirkpatrick • May 11, 2016

Study: Mobile is the fastest growing channel for customer interaction

Research by Kitewheel that looked at data from more than one billion interactions found that although social media leads customer interactions, mobile apps are the fastest growing interaction channel.

By David Kirkpatrick • May 11, 2016

Periscope now lets users live stream via drones

As part of a series of updates, Twitter's Periscope also now allows users to search for and save live streams.

By David Kirkpatrick • May 10, 2016

How Snapchat is charging a premium for interactive ads

Snapchat’s complicated relationship with advertisers has taken a new turn now that it’s asking a minimum of $40 CPM for interactive videos ads.

By David Kirkpatrick • May 9, 2016

Facebook goes after morning shows with branded content live stream

The morning show is in collaboration with DigitasLBI and will feature content by sponsor brands that will air on brand's Facebook Page news feeds.

By David Kirkpatrick • May 6, 2016

How Birchbox uses Facebook Live videos to engage consumers

The online beauty retail brand believes live streaming can bring "people into the world of your brand."

By Natalia Angulo • May 5, 2016

Interpublic inks deal with YouTube, shifts $250M in ad spend away from TV

What made this deal different is that the ad dollars will come out of its clients’ TV advertising budgets rather than digital budgets.

By David Kirkpatrick • May 5, 2016

Twitter's logged-out ads coming to mobile in Q2

The micro-blogging social network began serving ads to logged-out visitors on desktop last December. 

By David Kirkpatrick • May 5, 2016

Study: 74% of Gen Z, millennials don't want brands in social feeds

A Harris Poll commissioned by Lithium Technologies found a majority of digital natives – Gen Z and millennials – are cutting back on social media over ads.

By David Kirkpatrick • May 5, 2016

EMarketer: Facebook's time spent growth slowing to a crawl

Emarketer projects average daily time spent on the social network will only increase by a minute by 2018.

By David Kirkpatrick • May 4, 2016

Pinterest nabs mobile ad tech firm URX

Through the purchase, Pinterest is hinting that it looks to position itself somewhere between social media and search.

By David Kirkpatrick • May 4, 2016

Advertisers on Instagram can now use videos in Carousel ads

Advertisers can now include five videos, five images or any combination of the two, for viewers to swipe through in the successful ad format.

By David Kirkpatrick • May 4, 2016

Pinterest pairs up with Millward Brown to help brands measure ad impact

Through the newly announced partnership, Millward Brown Digital will be providing the digital scrapbooking site measurement metrics including awareness, favorability and purchase intent.

By David Kirkpatrick • May 3, 2016

Snapchat launches first shoppable ads for brands

The 10-second ads for Target and Lancome include calls-to-action instructing consumers to “swipe up” their device screen for additional content.

By Jason Ankeny • May 3, 2016

You & Mr Jones grabs majority stake in theAmplify

You & Mr Jones has been actively investing in tech firms, and the deal with theAmplify is its first in the influencer marketing space.

By David Kirkpatrick • May 2, 2016

Snapchat inks deal with NBC for an exclusive Olympics channel on the app

Snapchat is teaming up with Comcast’s NBC to bring video highlights of the upcoming Summer Olympics to the social messaging app.

By David Kirkpatrick • May 2, 2016

Facebook continues its LiveRail dismantling with layoffs

The social media giant stopped accepting new customers for LiveRail beginning in January and has since been transitioning existing customers to other publisher products or ad servers.

By David Kirkpatrick • May 2, 2016