Facebook expands customer service to Facebook Chat

Facebook keeps call-center costs low by allowing small businesses to get customer service through Facebook Chat.

By Erik Hall • Dec. 6, 2012

Nielsen finds Foursquare users up 118% year-over-year

Nielsen’s “Social Media Report 2012” shows Facebook and Twitter as the only mobile apps used more than Foursquare in July.

By Erik Hall • Dec. 6, 2012

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Do you know how to track Facebook's ever-shifting policies?

It's easier than you might think. Just listen to what these privacy and security team members from the social media giant have to say.

By Erik Hall • Dec. 5, 2012

Dunkin’ Donuts’ uses interactive Twitter banner that tracks mentions

Dunkin’ Donuts promotes its seasonal iced coffee with gift cards for tweeting and a graphic to track tweets.

By Erik Hall • Dec. 4, 2012

The 10 hottest ads of 2012 were shared 28 million times

Unruly Media’s list of the top 500 shared videos of 2012 had 21% more views than its top 500 videos of 2011.

By Erik Hall • Dec. 4, 2012

Is Facebook's EdgeRank algorithm choking your brand page?

Hitched Media's Steve Cooper writes that Facebook's algorithm changes caused Hitched to take its social media efforts in a new direction.

By Brian Warmoth • Dec. 2, 2012

Twitter announces a partner that will handle Promoted Products internationally

Komli Media’s deal with Twitter puts it in charge of sales in Southeast Asia.

By Erik Hall • Nov. 30, 2012

Zynga loses preferred status with Facebook

The new deal means Zynga can use non-Facebook payments and ads on its website.

By Erik Hall • Nov. 30, 2012

Facebook ads see 51% increase in conversion

Aggregated Knowledge finds that ads on Facebook get responses, even if they don't come immediately. 

By Erik Hall • Nov. 29, 2012

LinkedIn making things easier for marketers

A new LinkedIn program allows marketing firms to build out tools.

By Erik Hall • Nov. 29, 2012

Twitter offering new function to download tweets

Twitter's chief executive says that by the end of the year Twitter users will be able to download every tweet they have sent out. 

By Erik Hall • Nov. 28, 2012

Formula touted to determine the ROI for social media marketing

A HubSpot social media scientist unveils a formula that shows the value of a like.

By Erik Hall • Nov. 27, 2012

Facebook office Android posters show off shifting attentions

Signs posted at Facebook's Menlo Park, Calif., office ask employees to consider switching to Android phones.

By Erik Hall • Nov. 26, 2012

Facebook's external advertising network ambitions confirmed

Facebook is going to start using data on someone’s likes and dislikes to show them ads outside of Facebook.

By Erik Hall • Nov. 26, 2012

Report predicts social media advertising to grow to $9.2 billion by 2016

BIA/Kelsey released a report breaking down expectations for online advertising into 2016. 

By Erik Hall • Nov. 26, 2012

Instagram widget launched to promote user profiles

Websites can now include a widget directing traffic to Instagram.

By Erik Hall • Nov. 26, 2012

White House takes turkey pardon to Facebook

Facebook votes will determine the turkey getting President Obama’s official pardon.

By Erik Hall • Nov. 21, 2012

Twitter offers small businesses $1 million in free credits

Twitter gives 10,000 small businesses the opportunity to receive a $100 credit. 

By Erik Hall • Nov. 21, 2012

Study finds Twitter users buy more online than average Internet user

Twitter users who saw a retail tweet purchased an item related to the tweet 39% of the time. 

By Erik Hall • Nov. 21, 2012

Ben & Jerry's launches ad campaign with Instagram

Capture Euphoria is an attempt to get Ben & Jerry’s users to interact with Instagram. 

By Erik Hall • Nov. 20, 2012

Facebook users are seeing fewer organic posts but engagement is up

A study by Group M finds that over a five-week period starting Sept. 20, organic posts by pages a user likes dropped from 15.56% to 9.62%.

By Erik Hall • Nov. 20, 2012

Yahoo/Facebook search deal may be close (Updated)

Expectations for a collaboration between Facebook and Yahoo should be tempered, but The Telegraph reports that talks have occurred.

By Erik Hall • Nov. 19, 2012

Skype to roll out premium ad 'experiences' in early 2013

Skype is introducing three new advertising components in hopes of better engaging users. 

By Erik Hall • Nov. 19, 2012

Facebook holds media event to explain its newsfeed

The social network company breaks down why some feeds looks different, despite common friends and brand likes.

By Erik Hall • Nov. 19, 2012

Photos, video are to be prominent in Twitter search

Top pictures and video will now be positioned above tweets in a search. 

By Erik Hall • Nov. 16, 2012