5 New Twitter Tools to Boost Your Marketing

Are you seeing the results you want from your Twitter activities? There are over 1,000,000 different apps for Twitter and a new one is added every second. This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting. I took a look at ...

By Ryan Willumson • May 24, 2012

Sure-fire ways to improve your brand's social presence

You're posting content about your brand that you feel is relevant, but there's a problem -- you're present, you're trying, yet nothing is happening.

By Ryan Willumson • May 23, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

TrendWatch: DIY rich media ads

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

By Ryan Willumson • May 23, 2012

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend.

By Ryan Willumson • May 23, 2012

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

By Ryan Willumson • May 23, 2012

Huffington Post Plans to Add an Oprah Winfrey Section

The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.

By Ryan Willumson • May 23, 2012

10 Essential Tools For B2B Conference Coverage Domination

Read on for a list of essential 10 tools that help ensure ultimate coverage and optimal experience.

By Ryan Willumson • May 23, 2012

How to Transform Your Social-Savvy Employees into Content Champions

If you have employees who spend a lot of time on social media, don't just lecture about productivity. Think of their personal networks as your networks. Turn their social-savvy skills to your advantage and transform them into content champions for your business.

By Ryan Willumson • May 23, 2012

Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.

By Ryan Willumson • May 22, 2012

How To Tweet What You Want, Because Content Matters

With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates.

By Ryan Willumson • May 22, 2012

There's a Message to Marketers in Facebook's IPO Slide

The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.

By Ryan Willumson • May 22, 2012

25 Awesome LinkedIn Tips for B2B

How can you make the most of LinkedIn for your B2B company?  Here are 25 tips to help you get the most out of it.

By Ryan Willumson • May 22, 2012

Can Video Get Some Instagram-Like Love?

The next wave of social video apps.

By Ryan Willumson • May 22, 2012

Agencies Talk Facebook After the IPO

As stock price dips, industry players assess the future of the social site.

By Ryan Willumson • May 21, 2012

Study: Facebook Engagement About More Than Clicks

Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.

By Ryan Willumson • May 21, 2012

House Beautiful Lets Readers Post to Pinterest From Print

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

By Ryan Willumson • May 21, 2012

Bing Offers Advise On Google's Penguin Update: Diversify

Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry.

By Ryan Willumson • May 21, 2012

Sorry, But This Whining And Umbrage About Facebook's IPO Is Ridiculous

When are people who voluntarily speculate on stocks finally going to take responsibility for their decisions?  Never, apparently.

By Ryan Willumson • May 21, 2012

Nasdaq Is 'Humbly Embarrassed' Over Facebook Troubles

NASDAQ chief: "This was not our finest hour."

By Ryan Willumson • May 20, 2012

How 5 brands are scoring big on BuzzFeed

Jon Steinberg, BuzzFeed's president, notes that visitors to BuzzFeed simultaneously engage with an endless mashup of high- and low-brow content, from news to wacky animal photo montages.

By Ryan Willumson • May 20, 2012

Google+ a Ghost Town as Brands Decamp for Pinterest

While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

By Ryan Willumson • May 20, 2012

Facebook Shares Rise, Fall, Rise, But End Up Where They Started

Before the market even opened on Friday Facebook had already nabbed $16 billion, having sold 421.2 million shares for $38 a pop.

By Ryan Willumson • May 18, 2012

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

By Ryan Willumson • May 18, 2012

GM ad move followed failed Facebook pitch: sources

GM's decision followed Facebook officials' failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook's paid ads.

By Ryan Willumson • May 18, 2012

Facebook Announces Pricing of IPO, Value of $104 Billion

The shares are expected to begin trading on the NASDAQ Global Select Market on May 18, 2012, under the symbol "FB."

By Ryan Willumson • May 18, 2012