Social Media: Page 289
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Deep Dive
Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics
Start your Monday off on the right foot with last week's most popular Marketing Dive posts.
By Brian Warmoth • Sept. 30, 2012 -
Mobile ads maturing as successes and shortcomings emerge
The Wall Street Journal looks at the need to get mobile ads right, as well as how the medium requires a fresh perspective.
By Brian Warmoth • Sept. 30, 2012 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Retrieved from Apple on September 28, 2012
Why Facebook chose native iOS code over HTML5
A Facebook engineer explains the benefits of going native on iOS and becoming less dependent on HTML5.
By Brian Warmoth • Sept. 28, 2012 -
The case for Twitter already being more important than Facebook
Eric Jackson, writing for Forbes, argues that Facebook may be on track to become another MySpace story with a 30% year-long pageviews decline since August.
By Brian Warmoth • Sept. 27, 2012 -
GE and Yahoo CEOs weigh Twitter risks, give it a try
Twitter presents pitfalls and rewards as CEOs try to figure out how to use social media.
By Brian Warmoth • Sept. 26, 2012 -
One VC: Mobile will overtake TV's advertising dollars
In a piece for TechCrunch, Benchmark Capital's Mark Cohler outlines the reasons he believes the advertising potential on mobile is bigger than any other medium.
By Ryan Willumson • Sept. 26, 2012 -
BlackBerry 10 getting Facebook and Twitter apps at launch
Four social networks sign on as RIM gears up for a Q1 launch for their new platform.
By Brian Warmoth • Sept. 26, 2012 -
MySpace rebooting design, releases promo video
Who's going to sign up for early access to the refurbished service that's being backed by Justin Timberlake?
By Brian Warmoth • Sept. 25, 2012 -
Special K's London 'Tweet Shop' accepts social currency as payments
So how do tweets covert to cash? Cashiers verify social media posts instead of credit card numbers.
By Brian Warmoth • Sept. 25, 2012 -
Forget about followers, there's a better Twitter metric
Co-founder Evan Williams says that followers might soon become the second best metric to measure your Twitter impact.
By Ryan Willumson • Sept. 25, 2012 -
YouTube show will air on ABC stations
Will this be the beginning of a new trend in Web video?
By Brian Warmoth • Sept. 25, 2012 -
Volvo launches Pinterest account and campaign
The car company is offering prizes based on users' repins and likes.
By Brian Warmoth • Sept. 21, 2012 -
Deep Dive
Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN
Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.
By Brian Warmoth • Sept. 21, 2012 -
Salesforce introduces Marketing Cloud tool for social media engagement
Will the new subscription service help you to better target your messaging?
By Brian Warmoth • Sept. 20, 2012 -
On Facebook, Walmart pages lose out to Mom and Pop
So how do local businesses compete with Walmart in the social media arena?
By Brian Warmoth • Sept. 20, 2012 -
Eye-opening data on ESPN's mobile products
How many minutes do you think users spent on ESPN's mobile products this past Sunday?
By Ryan Willumson • Sept. 19, 2012 -
Analytics and budget shortfalls lead social marketing problems in report
Which of the problems on the survey are affecting your campaigns?
By Brian Warmoth • Sept. 19, 2012 -
Survey predicts Facebook searches could take over half the global market
Greenlight's study anticipates a 50% global share for Facebook within just a few years.
By Brian Warmoth • Sept. 19, 2012 -
5 creative brand strategies on Pinterest
Boticca Boutique, Hubspot and Mashable have all thought through how they want to use Pinterest, and each case provides a few lessons.
By Brian Warmoth • Sept. 18, 2012 -
New Twitter for iPad hits the App Store
So what does the new app look like, and how will it change the way Twitter users see content?
By Brian Warmoth • Sept. 18, 2012 -
Pinterest offers unique marketing opportunities for small businesses
Small-business marketers can learn a lot by thinking like online retailers when they pin.
By Brian Warmoth • Sept. 17, 2012 -
Dr Pepper's Facebook ad sets off evolution debate on its page
Did the soda's "Evolution of Flavor" ad attract the right kind of attention for its brand?
By Brian Warmoth • Sept. 14, 2012 -
Buzzfeed acquires Kingfish Labs, focusing on viral ads
So how will technology designed for dating help to create better social ads for BuzzFeed?
By Brian Warmoth • Sept. 14, 2012 -
5 inbound marketing strategies at top companies
You can learn a lot from Salesforce, Cisco and Starbucks in this Mashable rundown of five leading inbound marketing strategies.
By Brian Warmoth • Sept. 13, 2012 -
Zuckerberg: We're going to make more money on mobile than desktop
The Facebook CEO also hinted that he's got a team working on a search engine.
By Ryan Willumson • Sept. 12, 2012