Mobile video views up 367% over last two years

A report based on mobile ad platform Ooyala’s customers finds 100% increase in views from Q1 2014 to Q1 2015.

By David Kirkpatrick • June 29, 2015

Facebook debuted a new mobile video ad experience

The ad experience provides viewers an interactive experience within the platform

By David Kirkpatrick • June 25, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Google launches free ad-supported Google Play Music

An ad-free version of the service is available via a $10 per month Play Music subscription.

By David Kirkpatrick • June 24, 2015

Facebook is ramping up its video outreach

The social media platform is making inroads into YouTube, the video leader.

By David Kirkpatrick • June 23, 2015

Survey: Programmatic taking over TV ad budgets in U.S.

A new survey found that a majority of marketers in the U.S. and U.K. are retooling their ad budgets in favor of programmatic video over television.

By Natalia Angulo • June 18, 2015

Twitter launches autoplay video and GIFs for all users

The move addresses advertising revenue concerns after a poor Q1 earnings report.

By David Kirkpatrick • June 17, 2015

Ice Bucket Challenge, 'Like a Girl' take top honors at Facebook creative awards

Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.

By Wendy Parish • June 16, 2015

CBS makes a case for TV advertising

According to CBS, TV beats out digital in spending and reach in cross-platform campaigns. 

By Wendy Parish • June 16, 2015

How brands are tapping into their creativity to tackle soundless video ads

The auto-play video has become ubiquitous on social media sites since Facebook introduced the concept to mobile in 2013. There is still concern, however, about whether auto-play videos are being heard, as the default for most auto-play videos is mute.  

By Wendy Parish • June 10, 2015

Study: TV still the most effective ad medium

A five-year-long study shows TV outperformed digital and offline channels, claiming the top spot among ad mediums.

By Wendy Parish • June 10, 2015

CNN is the latest publisher to build in-house content studio

The "Courageous" studio will build ad content in an editorial style across all of CNN's properties. 

By Wendy Parish • June 9, 2015

Advertisers work to capture viewers' attention, with no sound

Autoplay videos and mobile have created a silent landscape for marketers -- much different than television.

By Wendy Parish • June 8, 2015

eMarketer: Mobile video ads on track to grow 70% this year

Despite major growth, mobile video still trails desktop video and TV. 

By Wendy Parish • June 5, 2015

Hotels.com finds way to break through muted Facebook video ads

The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound. 

By Wendy Parish • June 3, 2015

Netflix responds to Internet backlash -- it will NOT be running ads

The popular online video streaming service is experimenting with teaser trailers of its own original content, but has no plans for third-party ads. 

By Wendy Parish • June 2, 2015

Facebook embraces the animated gif, but makes marketers wait

Facebook is finally supporting animated gifs, shedding its title as the last of the major social networks to support the short-loop videos. The feature is not yet available for marketers, however.

By Wendy Parish • June 1, 2015

Meet Auto Amplify: Twitter's answer to programmatic video ad buying

Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.

By Wendy Parish • May 29, 2015

TrueView brings Google Shopping to YouTube

Google's product listing ad format will now be visible alongside retailers' YouTube videos in a dynamic, interactive manner, using the cards platform the online video site introduced earlier this year.

By Wendy Parish • May 22, 2015

Survey: Viewability standards could be too short for brand recognition

A new survey finds that 75% of viewers needed at least three seconds to identify a brand, below the industry standard of one to two seconds.

By Wendy Parish • May 22, 2015

Spotify reveals more about video plans

The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.

By Wendy Parish • May 21, 2015

Kik video helps K-Swiss make a comeback

Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos. 

By Wendy Parish • May 21, 2015

Netflix on the hunt for Chinese media partners in global expansion push

The digital video-streaming platform is on the lookout for Chinese media partners as it looks to expand globally, and as the online video market is set to triple in China by 2018.

By Wendy Parish • May 18, 2015

Video ad startup Mediabong helps L'Oréal's online stats skyrocket

The cosmetics company saw a 90% "video-through rate" and a 12% click-through rate with the new ads.

By Wendy Parish • May 13, 2015

Ad agency celebrates Mother's Day with humorous video

MRY asked the mothers of employees to try to explain their child's job.

By Wendy Parish • May 11, 2015

Spotify lays groundwork for video

The company hopes the addition will keep users engaged for longer periods of time.

By Wendy Parish • May 11, 2015