Why social media is so attractive for advertisers heading into 2016

Social media ad spending went up 45% from 2013 to 2014, and the mobile video ad trend is sure to push that figure even higher this year.

By David Kirkpatrick • Dec. 3, 2015

Honda taps Twitter's Instant Win feature for its end-of-year marketing

Honda wants Twitter users to #OpenTheCheer with retweets to win instant prizes as well as the chance to win a new car.

By David Kirkpatrick • Dec. 1, 2015

Periscope is an untapped ad revenue source for Twitter

Marketers like the immediacy and urgency of Periscope, but so far Twitter hasn’t taken advantage of that interest.

By David Kirkpatrick • Dec. 1, 2015

ANA members say third-party measurement should be 'table stakes'

In a survey of its members, the Association of National Advertisers found 97% believe all ad inventory should be measured by a third party.

By David Kirkpatrick • Nov. 25, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015

Hulu CEO sees third-party data for streaming as key to ad revenue

Meanwhile, after Hulu debuted its $11.99 monthly ad-free plan, most users stuck with the $7.99 ad-supported version.

By David Kirkpatrick • Nov. 23, 2015

Snapchat ad campaigns are reportedly up to $600K cheaper this year

However, marketers working with YouTube, Vine and Instagram influencers get performance reports, those working with Snapchat are relying on screenshots of that influencer’s personal metrics screen.

By David Kirkpatrick • Nov. 23, 2015

Mobile video viewing is on the rise: Yahoo study

Smartphone video views are up 60% over PC and laptop views year-over-over, according to new Yahoo research.

By David Kirkpatrick • Nov. 23, 2015

Sports marketers bring brief, impactful content to life on Vine

Sports marketers are using the fast-loop video app Vine for everything from a highlight reel to crowd shots.

By David Kirkpatrick • Nov. 20, 2015

Pepsi amps up 'Empire' deal, reaches viewers who skip ads

The hit Fox series will feature a three-episode story arc on the making and debut of a Pepsi commercial. 

By David Oliver • Nov. 20, 2015

Sales of Wal-Mart's Patti LaBelle pies skyrocket after viral video

Singer James Wright's video is not the stuff of corporate marketing, yet it's a marketer’s dream: fun and hugely effective.

By Daphne Howland • Nov. 19, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Little boy in Barbie's Moschino ad steals the screen

A little boy with a faux-hawk has the advertising world abuzz about the latest Moschino for Barbie ad, which is the first time the brand has included a boy in its advertisements.

By David Kirkpatrick • Nov. 17, 2015

Video ads with bot-blocking had 22% more engagement: Study

Security firm White Ops estimates advertisers stand to lose some $6 billion in fake impressions this year.

By David Kirkpatrick • Nov. 16, 2015

TV programmers are pushing for increased branding on Netflix

As of now, Netflix viewers watching ABC’s "How to Get Away With Murder," get a four second pre-roll branding spot.

By David Kirkpatrick • Nov. 16, 2015

Who will benefit from DoubleClick's new mobile ad offering? Publishers

Google’s DoubleClick ad exchange is boosting publishers’ rates as much as 30% for mobile ads.

By David Kirkpatrick • Nov. 16, 2015

Tony Bennett and Lady Gaga croon for new Barnes & Noble holiday ad

The TV ad featuring Tony Bennett and Lady Gaga is the brainchild of former Barnes & Noble CEO and current Chairman Leonard Riggio.

By David Kirkpatrick • Nov. 13, 2015

6 advertisers are already testing Facebook's updated 360-degree videos

Facebook on Thursday pushed out an update to 360-degree video making it viewable on the web, Android and iOS devices.

By David Kirkpatrick • Nov. 13, 2015

Snapchat now offers call-to-action ad unit

Snapchat’s new ad unit requires users to swipe up to view a campaign, in this case, a full trailer for the Activision game "Call of Duty: Black Ops 3."

By David Kirkpatrick • Nov. 12, 2015

With video traffic spike, Snapchat looks to zoom past Facebook

Snapchat’s video views are getting close to Facebook’s numbers, with the Financial Times reporting the messaging platform's video views have tripled in the last six months.

By David Kirkpatrick • Nov. 10, 2015

TubeMogul rolls out programmatic video ad sales for Univision, A&E, Discovery

The new product from ad tech firm TubeMogul is “programmatic direct,” meaning the automated ad sales are only via direct deals with selected media entities.

By David Kirkpatrick • Nov. 4, 2015

YouTube pushes shoppable ads for product reviews and 'unboxing' videos

The holiday shopping season is here — and so are YouTube's clickable in-video ads. 

By David Kirkpatrick • Nov. 3, 2015

Facebook unveils 'video light' ad unit called Slideshow

Facebook’s latest ad offering is designed to create a video-ad like experience and is geared for areas with slow or unreliable mobile connections in emerging markets.

By David Kirkpatrick • Oct. 30, 2015

Power play: Mondelez looks to digital in marketing overhaul

The company is spending nearly 50% less on TV advertising than five years ago.

By Carolyn Heneghan • Oct. 29, 2015

NBCUniversal is testing an ad-free streaming service

NBCU’s ad-free subscription streaming product, Seeso, is a comedy service.

By David Kirkpatrick • Oct. 27, 2015