YouTube boasts 91% ad viewability

In the same report, Google found 83% of all mobile ads and 53% of desktop ads are viewable.

By Wendy Parish • May 8, 2015

Snapchat banking on video ads for 2 cents a view

Brands now have the option of 10-second video ads on the popular app. 

By Wendy Parish • May 8, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

TrueX demonstrates new interactive ads

Exec presents results of 30-second interactive video ads at NewFronts. 

By Wendy Parish • May 6, 2015

Brands marry drone video, virtual reality for unique experience

Patrón created an up-close look into tequila production using the new technology.

By Wendy Parish • May 5, 2015

Brands may not need to choose between Facebook and YouTube for video

New report shows Facebook wins short game, but YouTube is better in the long-haul. 

By Wendy Parish • May 4, 2015

Agency prolongs life of Meerkat live video streams

NYC-based Glow offers a DVR for Meerkat videos. 

By Wendy Parish • May 4, 2015

Twitter speeds up autoplay video ads release

Sources say autoplay videos could launch by the end of June. 

By Wendy Parish • May 3, 2015

Roku adds Nielsen Ratings to streaming service

The move could boost advertising business for publishers on the newer platform.

By Wendy Parish • May 1, 2015

Hulu drops 'Plus' brand name, picks up 'Seinfield'

The company's CEO said, "2015 is the year Hulu will break out." 

By Wendy Parish • April 29, 2015

YouTube ad inventory now available through Maker Studios

The Disney-owned network announced "Maker Select" at NewFronts. 

By Wendy Parish • April 29, 2015

Yahoo announces 18 new video series at NewFronts

The additions offer an abundance of opportunities for advertisers.

By Wendy Parish • April 27, 2015

Snapchat encourages brands to adopt vertical video

The app wants companies to create vertical shots to better align with typical mobile use. 

By Wendy Parish • April 26, 2015

Yahoo introduces native auto-play video, app-install ads

The company hopes the two new products will deliver higher completion rates and improve brand favorability. 

By Wendy Parish • April 24, 2015

Facebook's 'Anthology' to pair advertisers with digital media partners

The new program aims to help brands improve their original video content. 

By Wendy Parish • April 23, 2015

Should YouTube be worried about Facebook's 4B daily video views?

The social media site's numbers have jumped 1 billion since January and quadrupled since September. 

By Wendy Parish • April 23, 2015

Google Preferred viewers more likely to visit brand websites after watching YouTube

The program's audience also had a 46% greater chance of searching the video site for a company they found interesting. 

By Wendy Parish • April 22, 2015

Could print be the next digital video frontier?

Chevy, using Americhip technology, ran its video campaign within the pages of Esquire and Popular Mechanics. 

By Wendy Parish • April 16, 2015

Brands test out 3-D imagery in mobile ads

The new technology offers insight into what the future of mobile virtual reality could look like. 

By Wendy Parish • April 14, 2015

Old Spice marketing experiment aims to reach young male Twitch users

Participants will be able to control a real man in nature for three days as part of the stunt.

By Wendy Parish • April 13, 2015

Networks, creators bend Facebook's rules for branded video

However, the social media giant doesn't seem to be reprimanding the violators.

By Wendy Parish • April 9, 2015

Ad-free subscription service coming to YouTube

Customers will be able to avoid the paywall and save videos offline for a $10 monthly fee.  

By Wendy Parish • April 9, 2015

YouTube introduces interactive elements for TrueView pre-roll ads

The new cards create additional revenue opportunities for the video site.

By Wendy Parish • April 8, 2015

Marketers will use Facebook video more than YouTube in 2015

A new Mixpo study shows 87% of marketers plan to run ads on Facebook video, over the 81.5% on YouTube. 

By Wendy Parish • April 8, 2015

Brands venture into live-streaming territory with Meerkat, Periscope

The hot video apps offer new opportunities for engagement. 

By Wendy Parish • April 8, 2015

Advocacy groups file claim against YouTube Kids

They allege the video app aimed at children blurs the line between advertising and entertainment. 

By Wendy Parish • April 7, 2015