Who is winning the real-time video race—Meerkat or Periscope?

A recent Quartz report says it may be too close to call. 

By Wendy Parish • April 6, 2015

HBO replies to 3-year-old tweets about standalone subscription service

Users tweeting with the hashtag #takemymoneyHBO may finally get their wish. 

By Wendy Parish • April 6, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Brands celebrate April Fool's Day early

It isn't unusual for humorous campaigns to be released up to a week before the holiday.

By Wendy Parish • April 1, 2015

'Do the Dew' makes a return for Mountain Dew's first global campaign

The slogan's comeback coincides with its 20-year anniversary.

By Wendy Parish • March 30, 2015

Hunting for a good egg: Easter campaigns that dared to be different

The holiday has inspired unconventional marketing tactics over the years.

By Wendy Parish • March 30, 2015

Big brands slow to adopt Meerkat, Periscope

Despite the popularity of the apps among celebrities, larger companies are still waiting to dive into live streaming territory.

By Wendy Parish • March 27, 2015

Bracket breakouts: 5 campaigns that are dominating March Madness

Buffalo Wild Wings and Pizza Hut are among the brands successfully capitalizing on the tournament's buzz.

By Wendy Parish • March 24, 2015

Twitter tests autoplay video with iPhone, iPad users

The experiment comes after rival Facebook found success with the feature.

By Wendy Parish • March 23, 2015

Brand lift happens in less than 1 second of video, study finds

Facebook counts a view as watching for at least three seconds, which is reportedly more than enough time to make an impression.

By Wendy Parish • March 19, 2015

IAB names 1st board of directors for Digital Video Center of Excellence

Representatives from Facebook, Microsoft, and more join the 29-member team. 

By Wendy Parish • March 19, 2015

Does sex really sell? 4 racy ads that didn't pay off

These brands learned the hard way that pushing the envelope doesn't always bring in sales or positive attention.

By Wendy Parish • March 18, 2015

New tool tracks facial reactions to video ads

Virool's eIQ offers advertisers data segments of age, gender, emotions, and a score of the ad's performance. 

By Wendy Parish • March 17, 2015

Google shows brands how to produce content for YouTube

The new "Behind the Scenes" web series premiered Monday, profiling the creation and execution of branded videos. 

By Wendy Parish • March 16, 2015

Report: Purchase 1.6X more likely after online shoppers watch video

Retail video views were up 54% in 2014, with 43% of those happening in Q4 alone.

By Wendy Parish • March 16, 2015

Jameson unveils first 3D video ad for Facebook and Instagram

The whiskey company serves up a digital shot to its followers. 

By Wendy Parish • March 16, 2015

'Ad Roulette' exposes lack of originality in ads

The online tool swaps the video and audio from different inspirational advertisements to show how they are interchangeable. 

By Wendy Parish • March 11, 2015

YouTube advertisers can now target Hispanic audiences

The new marketing tool combines Nielsen and comScore data with the video site's own research.

By Wendy Parish • March 11, 2015

Should marketers pay attention to Meerkat?

Some publishers and brands have utilized the app to push live video broadcasts. 

By Wendy Parish • March 9, 2015

Companies experiment with monetizing native Facebook video

With video views exploding on the social media site, brands are scrambling to find ways to make them profitable.

By Wendy Parish • March 8, 2015

Brands celebrate International Women's Day

Campaigns from YouTube, the Clinton Foundation, and several other companies showed support for gender equality.

By Wendy Parish • March 6, 2015

Brands surprised to see their ads running before ISIS videos

Budweiser, Bounty, and Aveeno have all been spotted in the YouTube pre-roll ads. 

By Wendy Parish • March 5, 2015

5 of the best marketing campaigns from across the globe

Warc 100 offers insight into organizations' most effective efforts, with an Indian company claiming the top spot. 

By Wendy Parish • March 4, 2015

You can't skip these Geico pre-roll ads

The insurance company is maximizing the value of the first five seconds of its videos. 

By Wendy Parish • March 3, 2015

YouTube wants in on March Madness action

The video site signed a deal with Turner Sports to run NCAA tournament content online.

By Wendy Parish • March 3, 2015

Video On Demand (VOD) Dynamic Ad Insertion (DAI) advertising has advantages for marketers

Sponsored by: When we talk about VOD advertising in this context, we are talking about when a consumer goes to their VOD service provided by their cable operator, chooses the TV episode they want to watch, and ads plays throughout the episode. Canoe powers VOD ad insertion for every major br...

March 3, 2015