Video: Page 189
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Deep Dive
Bracket breakouts: 5 campaigns that are dominating March Madness
Buffalo Wild Wings and Pizza Hut are among the brands successfully capitalizing on the tournament's buzz.
By Wendy Parish • March 24, 2015 -
Twitter tests autoplay video with iPhone, iPad users
The experiment comes after rival Facebook found success with the feature.
By Wendy Parish • March 23, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Brand lift happens in less than 1 second of video, study finds
Facebook counts a view as watching for at least three seconds, which is reportedly more than enough time to make an impression.
By Wendy Parish • March 19, 2015 -
IAB names 1st board of directors for Digital Video Center of Excellence
Representatives from Facebook, Microsoft, and more join the 29-member team.
By Wendy Parish • March 19, 2015 -
Deep Dive
Does sex really sell? 4 racy ads that didn't pay off
These brands learned the hard way that pushing the envelope doesn't always bring in sales or positive attention.
By Wendy Parish • March 18, 2015 -
New tool tracks facial reactions to video ads
Virool's eIQ offers advertisers data segments of age, gender, emotions, and a score of the ad's performance.
By Wendy Parish • March 17, 2015 -
Google shows brands how to produce content for YouTube
The new "Behind the Scenes" web series premiered Monday, profiling the creation and execution of branded videos.
By Wendy Parish • March 16, 2015 -
Report: Purchase 1.6X more likely after online shoppers watch video
Retail video views were up 54% in 2014, with 43% of those happening in Q4 alone.
By Wendy Parish • March 16, 2015 -
Jameson unveils first 3D video ad for Facebook and Instagram
The whiskey company serves up a digital shot to its followers.
By Wendy Parish • March 16, 2015 -
'Ad Roulette' exposes lack of originality in ads
The online tool swaps the video and audio from different inspirational advertisements to show how they are interchangeable.
By Wendy Parish • March 11, 2015 -
YouTube advertisers can now target Hispanic audiences
The new marketing tool combines Nielsen and comScore data with the video site's own research.
By Wendy Parish • March 11, 2015 -
Should marketers pay attention to Meerkat?
Some publishers and brands have utilized the app to push live video broadcasts.
By Wendy Parish • March 9, 2015 -
Companies experiment with monetizing native Facebook video
With video views exploding on the social media site, brands are scrambling to find ways to make them profitable.
By Wendy Parish • March 8, 2015 -
Brands celebrate International Women's Day
Campaigns from YouTube, the Clinton Foundation, and several other companies showed support for gender equality.
By Wendy Parish • March 6, 2015 -
Brands surprised to see their ads running before ISIS videos
Budweiser, Bounty, and Aveeno have all been spotted in the YouTube pre-roll ads.
By Wendy Parish • March 5, 2015 -
Deep Dive
5 of the best marketing campaigns from across the globe
Warc 100 offers insight into organizations' most effective efforts, with an Indian company claiming the top spot.
By Wendy Parish • March 4, 2015 -
You can't skip these Geico pre-roll ads
The insurance company is maximizing the value of the first five seconds of its videos.
By Wendy Parish • March 3, 2015 -
YouTube wants in on March Madness action
The video site signed a deal with Turner Sports to run NCAA tournament content online.
By Wendy Parish • March 3, 2015 -
Sponsored by Canoe Ventures
Video On Demand (VOD) Dynamic Ad Insertion (DAI) advertising has advantages for marketers
Sponsored by: When we talk about VOD advertising in this context, we are talking about when a consumer goes to their VOD service provided by their cable operator, chooses the TV episode they want to watch, and ads plays throughout the episode. Canoe powers VOD ad insertion for every major br...
March 3, 2015 -
Twitter video now able to embed directly on websites
Giving even more shelf life to tweets, embedded videos can now appear on sites without the original tweet.
By Wendy Parish • March 2, 2015 -
Marketers agree MRC viewability standards aren't enough
Some agencies and ad sellers are creating their own level of standards for ad views.
By Wendy Parish • Feb. 25, 2015 -
Former ABC marketer joins Amazon Digital Video
Mike Benson will oversee marketing and advertising for Amazon's original programming.
By Wendy Parish • Feb. 23, 2015 -
YouTube introduces a kid-friendly app
The app will include ads, paving the way for new digital video marketing opportunities to children.
By Wendy Parish • Feb. 23, 2015 -
Upworthy's native ads perform 38 times better than industry standard
The site's native ads have generated $10 million in just nine months.
By Wendy Parish • Feb. 22, 2015 -
YouTube cracks down on overlay ads
Sponsored overlay graphics and logos are no longer allowed unless purchased through Google.
By Wendy Parish • Feb. 19, 2015
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