Pandora is making a push into mobile video

Pandora is zeroing in on engagement and campaign ROI rather than mere clicks and app downloads, and believes mobile video will help achieve those goals.

By David Kirkpatrick • Sept. 22, 2015

Thanks to the News Feed, Facebook videos have a short shelf-life

As a venue to search for videos, YouTube currently outpaces Facebook and its News Feed as the Google-owned platform is better geared toward fresh content, research suggests.

By David Kirkpatrick • Sept. 22, 2015

Twitter's Project Lightning is coming into focus

Project Lightning, a Twitter product expected to launch this fall based around real-time events, was given a little more clarity by none other than the company's chief revenue officer.

By David Kirkpatrick • Sept. 17, 2015

EMarketer lowers ad spending growth estimate, digital on the rise

Global ad spending is still rising, but eMarketer lowered its estimate from March by $8.14 billion due to lower spending in Latin America, North America and Western Europe.

By David Kirkpatrick • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015

Facebook is developing an app for 360-degree mobile video

The standalone "virtual reality" app Facebook is developing would allow mobile users to control their view of 360-degree videos by tilting their smartphones.

By David Kirkpatrick • Sept. 15, 2015

Comedy Central takes over real-time searches in new Daily Show push

"How old is Trevor Noah?" The question has become such a popular search phrase that Comedy Central is basing a new Daily Show campaign around it.

By David Kirkpatrick • Sept. 15, 2015

To lure new customers, Jet.com ran real-time videos using shopping cart contents

Jet.com has caught the attention of the business press, but consumers are largely unaware of the new ecommerce website. Its remedy was a real-time semi-user-generated video marathon.

By David Kirkpatrick • Sept. 15, 2015

Video marketing effectiveness on the rise for 87% of companies: Study

The latest research from Ascend2 found 87% of marketers reported video marketing effectiveness is increasing, while only 1% reported it was decreasing marginally.

By David Kirkpatrick • Sept. 14, 2015

GoPro takes a budget-friendly cross-channel marketing approach

GoPro leverages user-generated content to drive low-cost marketing and high engagement.

By David Kirkpatrick • Sept. 11, 2015

Instagram rolls out new 30-second videos for marketers

Among the changes announced by Instagram is a new 30 second video ad format, doubling the previous version.

By David Kirkpatrick • Sept. 10, 2015

Apple took the wraps off a new iPhone 6S, Watch, but didn't mention ad blocking

Apple’s annual developer event provided the first look at the latest iPhone, Apple TV and Apple Watch iterations.

By David Kirkpatrick • Sept. 10, 2015

After pushback, YouTube will allow third party verification of ad viewability

Unilever and Kellogg’s pushed YouTube to allow independent ad viewability verification.

By David Kirkpatrick • Sept. 9, 2015

Marketers are finding Snapchat has a fickle audience

Industry insiders found 70% of Snapchat video ad viewers left the ad within three seconds.

By David Kirkpatrick • Sept. 9, 2015

Netflix original content viewership is steadily soaring

Overall, Netflix users are pleased with the streaming video service and its original content offering – less than a quarter of streamers report not having seen Netflix-created shows.

By David Kirkpatrick • Sept. 8, 2015

Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015

These are the first brands to test Facebook's 'immersive' mobile ads

Facebook’s new mobile ad format doesn’t have an official name yet but will include interactive elements, full screen video and other content.

By David Kirkpatrick • Sept. 4, 2015

Snapchat is getting four billion daily video views

Facebook has been pushing video on the platform, but it has stiff competition in Snapchat, which is garnering four billion video views each day, according to sources close to the matter.

By David Kirkpatrick • Sept. 3, 2015

Hulu's new ad-free version will cost $11.99 per month

The pricing for Hulu’s ad-free version comes in at the lower end of pre-launch estimates, four dollars more than the ad-supported version.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Video ads are in a state of flux, but 'out-stream' ads could be the turning point

Video ads are a key digital marketing channel, but revenue and viewability issues at play are pushing publishers to experiment with when they deliver ads.

By David Kirkpatrick • Sept. 1, 2015

Chanel exceeds expectations on YouTube, lapping luxe competitors

With 444,000 subscribers, luxury fashion brand Chanel has more than double the followers on its YouTube page than both Christian Dior and Burberry combined.

By Natalia Angulo • Aug. 31, 2015

Instagram is no longer (just) square

Instagram has widened its users’ perspectives with vertical video and wide screen (read: not square) images.

By David Kirkpatrick • Aug. 31, 2015

Snapchat reportedly charging for video ads 'viewable' for less than a second

Marketers have concerns about viewable standards for online ads, and Snapchat is seeminly proving them right as reports swirl of brands being charged for video ads viewed less than a second.

By David Kirkpatrick • Aug. 31, 2015

Flipboard offers new video ad product 'natural' to user experience

Cinema Loop, a new video ad product from Flipboard, automatically plays a silent excerpt of a full video ad.

By David Kirkpatrick • Aug. 28, 2015