Video: Page 190
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YouTube says it isn't afraid of Facebook video
Head of content says there is room for influential video content across sites.
By Wendy Parish • Feb. 18, 2015 -
Brands slow to test out Twitter native video
Just a few brands and high-profile accounts have begun to dip toes into Twitter's new feature.
By Wendy Parish • Feb. 17, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ad agencies aren't so sure on the ROI of video
50% surveyed were "unsure" video ads were worth the time and money.
By Wendy Parish • Feb. 16, 2015 -
Facebook photo posts reportedly only have a 4 percent organic reach
Photo posts on Facebook now have the lowest organic reach, with video posts performing twice as well.
By Wendy Parish • Feb. 16, 2015 -
Technical glitch or not, Netflix hits marketing gold with 'House of Cards' release
The incident shows that sometimes the best marketing is accidental.
By Mattie Quinn • Feb. 12, 2015 -
By carmichaellibrary [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Deep Dive
Marketing Dive's favorite ads commemorating Black History Month
These companies know the right way to bring awareness to the month.
By Wendy Parish • Feb. 11, 2015 -
General Electric turns focus from Vine to Snapchat
Companies are starting to feel a culture shift on Vine, and are putting more resources in developing Snapchat content.
By Wendy Parish • Feb. 10, 2015 -
Target shows exactly what multi-platform campaigns can look like with Grammy's #MoreMusic
A live commercial concert during The Grammy's with Imagine Dragons has been spread out into a social campaign that lives beyond the show.
By Wendy Parish • Feb. 9, 2015 -
Honda signs on for an integrated campaign during Yahoo's season of 'Community'
The automaker's campaign will run alongside season six of the show.
By Wendy Parish • Feb. 9, 2015 -
Even Conde Nast is leveraging YouTube stars
The publisher inked a deal with a YouTube beauty guru, and reportedly has plans to work with more.
By Mattie Quinn • Feb. 9, 2015 -
Instagram follows Vine's lead with looping video
Looping feature opens up opportunities for advertisers and new creative ideas.
By Wendy Parish • Feb. 5, 2015 -
The Super Bowl ad winner is: Always' #LikeAGirl
Spot generated the most engagement and sharing of any Super Bowl spot.
By Wendy Parish • Feb. 3, 2015 -
YouTube completes it's first ever halftime show—was it a success?
Numbers haven't been revealed yet, but direct competition was reportedly not YouTube's goal.
By Wendy Parish • Feb. 2, 2015 -
Use of hashtags in Super Bowl commercials dropped in 2015
Only half of the commercials during the big game mentioned hashtags.
By Wendy Parish • Feb. 2, 2015 -
Brands try out first Instagram ads available during the Super Bowl
Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men.
By Wendy Parish • Jan. 30, 2015 -
Bud Light won the pre-game released Super Bowl ads
Beer brand accumulated 10 million video views by the Thursday before the big game.
By Wendy Parish • Jan. 30, 2015 -
Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials
Parent company Mondalez will run regional spots purchased through automated software.
By Wendy Parish • Jan. 30, 2015 -
Dish network lets you just watch the most important part of the Super Bowl—the ads
A "Reverse Autohop" lets viewers skip the game to just watch the Super Bowl's commercials.
By Wendy Parish • Jan. 30, 2015 -
Just in time: NBC is finally sold out of Super Bowl TV spots
All $4.5M spots have sold, but a few pre-game slots are still open.
By Wendy Parish • Jan. 29, 2015 -
Newcastle's Super Bowl ad mentions 37 different brands
Beer brand runs first ever crowdsourced ad for the big game.
By Wendy Parish • Jan. 28, 2015 -
Deep Dive
Marketing Dive's 6 ads to watch for during the Super Bowl
Here are our pre-game picks for the best Super Bowl commercials this year.
By Wendy Parish • Jan. 28, 2015 -
Snapchat's 'Discover' teases a new way to tell stories
Brands like CNN, Yahoo, and ESPN utilized Snapchat to cover winter storm Juno on Tuesday.
By Wendy Parish • Jan. 27, 2015 -
YouTube user offers different side to McDonald's 'Signs'
New spot pokes fun at the fast food chain's Golden Globes commercial.
By Wendy Parish • Jan. 26, 2015 -
Major brands sign up for what could be a major YouTube rival
Vessel—formed by former Hulu execs—has inked brands like Chevy, Jaguar, Corona Extra, and Land Rover.
By Wendy Parish • Jan. 21, 2015 -
NBC's new Tumblr page will host all Super Bowl ads immediately after they air
Station recognizes that ads are a big draw of the game.
By Wendy Parish • Jan. 21, 2015
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