Video: Page 190
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YouTube ad inventory now available through Maker Studios
The Disney-owned network announced "Maker Select" at NewFronts.
By Wendy Parish • April 29, 2015 -
Yahoo announces 18 new video series at NewFronts
The additions offer an abundance of opportunities for advertisers.
By Wendy Parish • April 27, 2015 -
Snapchat encourages brands to adopt vertical video
The app wants companies to create vertical shots to better align with typical mobile use.
By Wendy Parish • April 26, 2015 -
Yahoo introduces native auto-play video, app-install ads
The company hopes the two new products will deliver higher completion rates and improve brand favorability.
By Wendy Parish • April 24, 2015 -
Facebook's 'Anthology' to pair advertisers with digital media partners
The new program aims to help brands improve their original video content.
By Wendy Parish • April 23, 2015 -
Should YouTube be worried about Facebook's 4B daily video views?
The social media site's numbers have jumped 1 billion since January and quadrupled since September.
By Wendy Parish • April 23, 2015 -
Google Preferred viewers more likely to visit brand websites after watching YouTube
The program's audience also had a 46% greater chance of searching the video site for a company they found interesting.
By Wendy Parish • April 22, 2015 -
Could print be the next digital video frontier?
Chevy, using Americhip technology, ran its video campaign within the pages of Esquire and Popular Mechanics.
By Wendy Parish • April 16, 2015 -
Brands test out 3-D imagery in mobile ads
The new technology offers insight into what the future of mobile virtual reality could look like.
By Wendy Parish • April 14, 2015 -
Old Spice marketing experiment aims to reach young male Twitch users
Participants will be able to control a real man in nature for three days as part of the stunt.
By Wendy Parish • April 13, 2015 -
Networks, creators bend Facebook's rules for branded video
However, the social media giant doesn't seem to be reprimanding the violators.
By Wendy Parish • April 9, 2015 -
Ad-free subscription service coming to YouTube
Customers will be able to avoid the paywall and save videos offline for a $10 monthly fee.
By Wendy Parish • April 9, 2015 -
YouTube introduces interactive elements for TrueView pre-roll ads
The new cards create additional revenue opportunities for the video site.
By Wendy Parish • April 8, 2015 -
Marketers will use Facebook video more than YouTube in 2015
A new Mixpo study shows 87% of marketers plan to run ads on Facebook video, over the 81.5% on YouTube.
By Wendy Parish • April 8, 2015 -
Deep Dive
Brands venture into live-streaming territory with Meerkat, Periscope
The hot video apps offer new opportunities for engagement.
By Wendy Parish • April 8, 2015 -
Advocacy groups file claim against YouTube Kids
They allege the video app aimed at children blurs the line between advertising and entertainment.
By Wendy Parish • April 7, 2015 -
Who is winning the real-time video race—Meerkat or Periscope?
A recent Quartz report says it may be too close to call.
By Wendy Parish • April 6, 2015 -
HBO replies to 3-year-old tweets about standalone subscription service
Users tweeting with the hashtag #takemymoneyHBO may finally get their wish.
By Wendy Parish • April 6, 2015 -
Brands celebrate April Fool's Day early
It isn't unusual for humorous campaigns to be released up to a week before the holiday.
By Wendy Parish • April 1, 2015 -
Retrieved from PepsiCo on May 06, 2013
'Do the Dew' makes a return for Mountain Dew's first global campaign
The slogan's comeback coincides with its 20-year anniversary.
By Wendy Parish • March 30, 2015 -
Deep Dive
Hunting for a good egg: Easter campaigns that dared to be different
The holiday has inspired unconventional marketing tactics over the years.
By Wendy Parish • March 30, 2015 -
Big brands slow to adopt Meerkat, Periscope
Despite the popularity of the apps among celebrities, larger companies are still waiting to dive into live streaming territory.
By Wendy Parish • March 27, 2015 -
Deep Dive
Bracket breakouts: 5 campaigns that are dominating March Madness
Buffalo Wild Wings and Pizza Hut are among the brands successfully capitalizing on the tournament's buzz.
By Wendy Parish • March 24, 2015 -
Twitter tests autoplay video with iPhone, iPad users
The experiment comes after rival Facebook found success with the feature.
By Wendy Parish • March 23, 2015 -
Brand lift happens in less than 1 second of video, study finds
Facebook counts a view as watching for at least three seconds, which is reportedly more than enough time to make an impression.
By Wendy Parish • March 19, 2015
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