Video: Page 190
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Advertisers need 8 million more Super Bowl viewers than last year to get same value
Rising commercial price tags means more people need to tune in.
By Wendy Parish • Jan. 20, 2015 -
YouTube to host first-ever Super Bowl halftime show
Online stars will compete for Super Bowl attention.
By Wendy Parish • Jan. 20, 2015 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
President Obama enlists YouTube stars to promote community college plan
After the State of the Union, the President will sit down with Bethany Mota and other YouTube personalities.
By Wendy Parish • Jan. 15, 2015 -
Buffalo Wild Wings will read your Super Bowl tweets in new video
The band developed a sportscast-like video of tweets for the NFL postseason and Super Bowl.
By Wendy Parish • Jan. 15, 2015 -
Surprise—MySpace might not dead
Social site finds new life with younger generation of music and entertainment fans.
By Wendy Parish • Jan. 14, 2015 -
Facebook hasn't quite beat YouTube at video yet
Avengers trailer shows YouTube is still a force despite rising popularity of Facebook video uploads.
By Wendy Parish • Jan. 13, 2015 -
Newcastle Brown Ale gets snarky with Aubrey Plaza
Beer brand uses 'Parks and Recreation' star to poke fun at Super Bowl ads with a crowdsourced marketing stunt.
By Mattie Quinn • Jan. 12, 2015 -
ESPN's Super Bowl dreams for the college football playoffs may come true
Two playoff games were the most-watched cable TV programs of all time.
By Wendy Parish • Jan. 11, 2015 -
McDonald's latest rebrand includes spot about 'Signs'
Commercial focuses on location signs to emphasize brand's place in the community.
By Wendy Parish • Jan. 11, 2015 -
Twitter is launching autoplay video, but isn't copying Facebook
After months of rumors, Twitter confirmed the news at CES last week.
By Wendy Parish • Jan. 9, 2015 -
Whirpool latest brand to set sights on virtual reality
Brand director reveals plans to pursue VR at CES.
By Wendy Parish • Jan. 8, 2015 -
GroupM exec thinks yoga pants could have a bigger impact than the Internet
Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week.
By Wendy Parish • Jan. 8, 2015 -
Meet Doritos 10 'Crash the Super Bowl' finalists
Winner will receive air time during the Super Bowl worth $4.5 million.
By Wendy Parish • Jan. 6, 2015 -
Google to become more transparent about video ad views
Search giant will tell advertisers which ads were 50% in view for two seconds.
By Wendy Parish • Jan. 6, 2015 -
Facebook video helps Cosmo Mag reach 200% increase in engagement rates
Magazine's "Hacksmopolitan" videos generated 53% more shares than other FB posts.
By Wendy Parish • Jan. 5, 2015 -
Jose Cuervo got very creative with its New Year's commercial
Brand plays "Auld Lang Syne" with tequila bottles.
By Wendy Parish • Jan. 4, 2015 -
Bud Light's new labels offer '12-ounces of inspiration'
As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles.
By Wendy Parish • Jan. 4, 2015 -
McDonald's rebrands, will keep 'I'm Lovin' It' tagline
Chain set to rejuvenate brand in 2015 to combat falling revenue.
By Wendy Parish • Jan. 4, 2015 -
Hacking incident shoots 'The Interview' to number 1 on Google Play
Sony mends ties with rivals Microsoft and Google to bring the movie to viewers.
By Wendy Parish • Dec. 25, 2014 -
Corning and the MythBusters aren't afraid of the long-form pre-roll
The 10 minute spots have gotten 2.5 million views so far.
By Wendy Parish • Dec. 23, 2014 -
Deep Dive
Marketing Dive's 4 favorite holiday ads this year
2014 holiday ads did not disappoint.
By Wendy Parish • Dec. 23, 2014 -
It's happened: More brands upload videos directly to Facebook than YouTube
SocialBaker's October predictions came true early.
By Wendy Parish • Dec. 19, 2014 -
Does the former CEO of Hulu have a genuine YouTube rival?
While it won't be free, Vessel will let users watch content before it appears on YouTube.
By Mattie Quinn • Dec. 18, 2014 -
Target does some 'epic Christmas caroling' for a holiday ad
The retailer teamed up with Improv Everywhere to surprise five families with an elaborate Christmas caroling operation.
By Mattie Quinn • Dec. 18, 2014 -
Deep Dive
6 holiday ads that have stood the test of time
You probably remember most, if not all, of these holiday spots.
By Wendy Parish • Dec. 18, 2014
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