Spotify reveals more about video plans

The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.

By Wendy Parish • May 21, 2015

Kik video helps K-Swiss make a comeback

Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos. 

By Wendy Parish • May 21, 2015

Netflix on the hunt for Chinese media partners in global expansion push

The digital video-streaming platform is on the lookout for Chinese media partners as it looks to expand globally, and as the online video market is set to triple in China by 2018.

By Wendy Parish • May 18, 2015

Video ad startup Mediabong helps L'Oréal's online stats skyrocket

The cosmetics company saw a 90% "video-through rate" and a 12% click-through rate with the new ads.

By Wendy Parish • May 13, 2015

Ad agency celebrates Mother's Day with humorous video

MRY asked the mothers of employees to try to explain their child's job.

By Wendy Parish • May 11, 2015

Spotify lays groundwork for video

The company hopes the addition will keep users engaged for longer periods of time.

By Wendy Parish • May 11, 2015

YouTube boasts 91% ad viewability

In the same report, Google found 83% of all mobile ads and 53% of desktop ads are viewable.

By Wendy Parish • May 8, 2015

Snapchat banking on video ads for 2 cents a view

Brands now have the option of 10-second video ads on the popular app. 

By Wendy Parish • May 8, 2015

TrueX demonstrates new interactive ads

Exec presents results of 30-second interactive video ads at NewFronts. 

By Wendy Parish • May 6, 2015

Brands marry drone video, virtual reality for unique experience

Patrón created an up-close look into tequila production using the new technology.

By Wendy Parish • May 5, 2015

Brands may not need to choose between Facebook and YouTube for video

New report shows Facebook wins short game, but YouTube is better in the long-haul. 

By Wendy Parish • May 4, 2015

Agency prolongs life of Meerkat live video streams

NYC-based Glow offers a DVR for Meerkat videos. 

By Wendy Parish • May 4, 2015

Twitter speeds up autoplay video ads release

Sources say autoplay videos could launch by the end of June. 

By Wendy Parish • May 3, 2015

Roku adds Nielsen Ratings to streaming service

The move could boost advertising business for publishers on the newer platform.

By Wendy Parish • May 1, 2015

Hulu drops 'Plus' brand name, picks up 'Seinfield'

The company's CEO said, "2015 is the year Hulu will break out." 

By Wendy Parish • April 29, 2015

YouTube ad inventory now available through Maker Studios

The Disney-owned network announced "Maker Select" at NewFronts. 

By Wendy Parish • April 29, 2015

Yahoo announces 18 new video series at NewFronts

The additions offer an abundance of opportunities for advertisers.

By Wendy Parish • April 27, 2015

Snapchat encourages brands to adopt vertical video

The app wants companies to create vertical shots to better align with typical mobile use. 

By Wendy Parish • April 26, 2015

Yahoo introduces native auto-play video, app-install ads

The company hopes the two new products will deliver higher completion rates and improve brand favorability. 

By Wendy Parish • April 24, 2015

Facebook's 'Anthology' to pair advertisers with digital media partners

The new program aims to help brands improve their original video content. 

By Wendy Parish • April 23, 2015

Should YouTube be worried about Facebook's 4B daily video views?

The social media site's numbers have jumped 1 billion since January and quadrupled since September. 

By Wendy Parish • April 23, 2015

Google Preferred viewers more likely to visit brand websites after watching YouTube

The program's audience also had a 46% greater chance of searching the video site for a company they found interesting. 

By Wendy Parish • April 22, 2015

Could print be the next digital video frontier?

Chevy, using Americhip technology, ran its video campaign within the pages of Esquire and Popular Mechanics. 

By Wendy Parish • April 16, 2015

Brands test out 3-D imagery in mobile ads

The new technology offers insight into what the future of mobile virtual reality could look like. 

By Wendy Parish • April 14, 2015

Old Spice marketing experiment aims to reach young male Twitch users

Participants will be able to control a real man in nature for three days as part of the stunt.

By Wendy Parish • April 13, 2015