Video: Page 191
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ESPN wants College Football Playoff to be next Super Bowl for advertisers
Marketers predict the events could be on par with the Super Bowl and March Madness.
By Wendy Parish • Dec. 15, 2014 -
Are autoplay videos coming soon to Twitter?
Is autoplay necessary to compete with Facebook and Instagram?
By Wendy Parish • Dec. 15, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
YouTube makes creating GIFs easier
New feature has rolled on out limited pages.
By Wendy Parish • Dec. 14, 2014 -
Ronald McDonald shows off sky-diving skills
Mascot shows off more mature look to appeal to a global audience.
By Wendy Parish • Dec. 11, 2014 -
Dove challenges macho sterotypes with Super Bowl ad
Brand makes comeback after 5 years to reinforce Men+Care campaign.
By Wendy Parish • Dec. 10, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014 -
UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014 -
Facebook is serious YouTube video ad rival, says Heineken
Brand exec claims the social giant is now on par with YouTube when it comes to video ad performance.
By Wendy Parish • Dec. 5, 2014 -
Nissan makes a Super Bowl comeback after 18 years
Other automakers have decided to sit this year out.
By Wendy Parish • Dec. 3, 2014 -
Arby's makes apology commercial to Pepsi
Fast-food chain forgets ad deal it made with Pepsi.
By Wendy Parish • Dec. 1, 2014 -
Deep Dive
Holiday toy crazes throughout history
Marketing of these toy brands caused hysteria.
By Wendy Parish • Dec. 1, 2014 -
Japanese cell phone company ad transcends language
Understanding Japanese isn't necessary for this ad to make your day.
By Wendy Parish • Dec. 1, 2014 -
Seattle Seahawk players rant about branding rules in NFL
Richard Sherman and Doug Baldwin get back at league for fining fellow player for refusing to talk to press.
By Wendy Parish • Nov. 25, 2014 -
Ruffles is PepsiCo's first all-digital marketed brand
Parent company wants to experiment with a digital-only marketed brand.
By Wendy Parish • Nov. 25, 2014 -
Super Bowl ad veteran GoDaddy promises a twist
For its 11th consecutive year, GoDaddy will also bring back Danica Patrick and add a puppy to its ad.
By Wendy Parish • Nov. 24, 2014 -
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Is Amazon launching an ad-supported video service?
If true, an ad-supported business could significantly increase Amazon's revenue.
By Wendy Parish • Nov. 21, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014 -
Coke vs. Pepsi on YouTube
Virool rolls out new ad tools that allow side-by-side brand comparison for digital video.
By Wendy Parish • Nov. 18, 2014 -
NFL controversies could alter content of Super Bowl ads
Domestic violence scandals could pave way for gentler and more positive brand messages.
By Wendy Parish • Nov. 17, 2014 -
The return of music television?
Vice Media and Live Nation are teaming up for a multi-platform music property.
By Mattie Quinn • Nov. 16, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Agency reads mean tweets about its ads
DDB takes a cue from Jimmy Kimmel with a "mean tweet" video.
By Wendy Parish • Nov. 11, 2014 -
Yahoo drops $640M on video ad platform BrightRoll
Yahoo expects to be the largest video ad platform in the U.S. after deal closes.
By Wendy Parish • Nov. 11, 2014
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